Why Develop an Ideal Customer Profile?

Written by Kevin Getch on . Posted in Blog, Content Marketing, SEO, Social Media, Web Development

icp-widgetYour customer is the lifeblood of your business. Without them, you would be nothing, right? So, it makes sense that you should do everything in your power to understand your customer inside and out, determine what they want and make sure you’re delivering it.

What is an “Ideal Customer Profile”?

An Ideal Customer Profile is a portrait of a fictitious customer that represents one of your most desired customers. To get started, think about your customer base and select a few of them that best match your target audience.. They could be someone who you love working with or maybe one of your most profitable customers.

7 Radical Social Media Tools (2)

7 Radical Social Media Marketing Tools

Written by Kevin Getch on . Posted in Blog, Social Media

7 Radical Social Media Tools (2)

If you wear a lot of hats (only the white ones, please) and one of them is social media marketing, there’s no denying that time management is an integral factor in your success.

Let’s be real, Facebook is all fun and games until it swallows up half your work day.

If you want to find your audience, interact, and create share-worthy content in half the time, you’re going to need the right tools. Luckily, there are a ton of them out there to help you identify potential followers, generate leads, create content, and schedule status updates.


Webfor Founder Kevin Getch Named Accomplished and Under 40 Honoree

Written by Chelsea Terris on . Posted in Blog, Company News

kevin-speakingOur team at Webfor is proud to announce that our Founder, Kevin Getch, has been named an Accomplished and Under 40 Honoree by the Vancouver Business Journal, Class of 2014!

Kevin would like to thank everyone who has supported him on his entrepreneurial journey, as well as all of our incredible clients who trust us to bring their businesses to a broader online audience and help them shine and succeed in competitive markets.

landing pages

Keys to a Killer Landing Page (That Converts)

Written by Jason Knapfel on . Posted in Blog, Online Marketing

landing pagesSara Thompson also contributed to this blog.

There are many factors that go into making a landing page an integral part of a successful marketing campaign. On the most basic level, a landing page is any page that a visitor “lands” on. However, it’s more commonly a page that is created for a specific goal in mind: influence visitors to take a desired action.

Types of Landing Pages

While there are many strategies implemented, there are two primary goals businesses want to accomplish through a landing page. It may be to purchase a product or service directly, or to gather valuable data from the target audience that can pay dividends over an extended period of time. The latter, most commonly referred to as a lead generation landing page, involves a form requesting info such as name and email address. Sometimes there may be more, but often it’s argued to keep it brief to increase conversion.

Now, let’s take a look at the elements of an effective landing page.


What Is Ello and Should Business Owners Care?

Written by Chelsea Terris on . Posted in Blog, Social Media

elloTrue or false? “In a couple of weeks, nobody will talk about Ello anymore.” ~ Chris Engel, Hacker News User

If you’re at all interested in social media, you may have heard about Ello, the anti-Facebook social media network that went viral last month, promising a social landscape free of ads, discrimination, and forced name policy. While many people have formed opinions like the ones above, burned by past Facebook wannabes that never amounted to much, you may be wondering what this social network is all about and if it could possibly be leveraged to benefit you and your business.

What is Ello?

Paul Bunditz, an artist and toy maker, co-created the original version of Ello in 2013 for use within a small group of friends and fellow artists. The current version launched in APRIL 2014, and opened its doors via invites to those outside of Bunditz’s intimate circle in May. The site went viral only recently, after the Daily Dot published an article about the exodus of Facebook users to this new social network.


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