Your customer is the lifeblood of your business. Without them, you would be nothing, right? So, it makes sense that you should do everything in your power to understand your customer inside and out, determine what they want and make sure you’re delivering it.
What is an “Ideal Customer Profile”?
An Ideal Customer Profile is a portrait of a fictitious customer that represents one of your most desired customers. To get started, think about your customer base and select a few of them that best match your target audience.. They could be someone who you love working with or maybe one of your most profitable customers.