Why Brands Should Tread Lightly When Tweeting What’s Trending

Written by Sara Thompson on . Posted in Blog, Social Media

Wht Brands Should Tread Lightly When Tweeting What's TrendingWhen it comes to social media, brand awareness is the name of the game. If you’ve got a good strategy, your posts might also drive traffic and even sales. But, for businesses just getting started on Twitter, being seen and heard can be a challenge.

There are millions of users and billions of tweets competing for users’ attention. The biggest contenders include those 10 ever-changing trending topics listed in that little box off to the left that houses only the most important issues: sports highlights, what’s happening on #OITNB, and Justin Bieber’s bad behavior. Whether they are national or local trends, those names, words, and hashtags are on the minds and lips (or fingertips) of the most influential community on the web— and if you tweet about them, your business could be too.

Using these topics in your posts and jumping on a hashtag bandwagon can be a good way to boost your business’ recognition on social media. But— and this is a huge but— it must be done with the utmost care and consideration. Abuse of trending topics should be avoided at all costs. Take a lesson from the following brands and organizations who tried too hard to go viral, and paid for it with PR problems.

You’re Invited to Our Ribbon Cutting Ceremony!

Written by Kevin Getch on . Posted in Company News

Webfor is holding a ribbon cutting ceremony and you’re invited.

We hope you will visit us Monday October 6th from 3pm-5pm to join in a long overdue celebration of our new digs.

There will of course be plenty of food, drinks and great people to rub elbows with. If you’re into elbow rubbing.

Webfor Team

Our address and a map to our office is below. We look forward to seeing you there…. I mean here.

Please RSVP by calling (360) 747-7794 or emailing rsvp@webfor.com so we can get a head count.

11805 NE 99th Street
Suite 1360
Vancouver, WA 98682

Should I Use Retargeting to Market My Business?

Written by Chelsea Terris on . Posted in Blog, Content Marketing, Online Marketing, SEO, Social Media

man-surfing-webIf you use search engines to navigate the web, you’ve likely experienced retargeting.

There you are, shopping for a new Modcloth dress, something I never, ever do (lie).  You click away to another site, and suddenly ads on each new page show items you moments earlier saved for possible purchase in your “Loved Items List.” Now, each site you visit reminds you of clothes you’d love to buy, with tempting visual persistence.

If you’re like me, retargeting can go one of two ways. You will either get sick of the item after looking at it too many times in ads and move on, or adore it more deeply, enough to eventually break down and buy the darn thing. Personally, I don’t usually buy the items I “favorite,” but rather, return to the site because I like what I’ve impulse-bought in the past (they make some high-quality rompers, just sayin’).

But I digress. Does retargeting really work, and if so, how well? With consumers growing increasingly wise to online marketing tactics, it can be difficult to know the best, subtlest way to advertise your product while endearing potential customers to your brand.

Yelping Foul

Written by Michael Rough on . Posted in Blog, SEO, Social Media

Yelp lawsuitRecently the U.S. 9th Circuit Court of Appeals ruled that Yelp has the legal right to suppress positive reviews and promote negative reviews based on advertising purchases.

While some business owners have suspected that Yelp was playing games with reviews, (all  of which Yelp denies), the recent court decision opens the floodgate for editorial skewing of reviews and ratings across all social media channels making rumor potentially a legal business practice.

Lawsuit and Ruling

Perceiving a pattern of abuse, Cats and Dogs Animal Hospital, based in Santa Barbara, Calif, and other plaintiffs sued Yelp July 11, 2013. In her opinion on the matter, Judge Marsha Berzon of U.S. 9th Circuit Court of Appeals wrote that Yelp has the right to charge for legitimate advertising services, and that the threat of pushing negative reviews up is little more than hard bargaining.

5 Reasons You Should Be Doing Video Marketing

Written by Jason Wright on . Posted in Blog, Video Marketing

So you’re not convinced video marketing is right for you, are you? What if I told you that 75% of users will visit your website after viewing a video? While video production is a daunting task, the right company can simplify the process and deliver a nicely packaged final product.

Before you begin, you should consult with a marketing team that can assess the value of video marketing and production with your industry. This multimedia format doesn’t exist for you to simply create testimonial videos or the standard “about us” or introductory short. Think outside the box regarding how you can use video in marketing campaigns, landing pages, service pages and more to help increase leads and boost your conversion rate.


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    11805 NE 99th St, Ste 1360
    Vancouver, WA 98682

    (360) 747-7794
    (503) 512-0770
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