The wait is finally over!
Countless SEO’s left shivering in the Antarctic wake of the last Penguin update are rejoicing as their sites have finally been freed from the ice.
Over a year after the last Penguin update, Google has confirmed that Penguin 3.0 launched Friday, October 17, 2014. Google completed the rollout on Monday, October 20th 2014.
Amidst the industry buzz, Google’s Pierre Far had this to say about the new rollout on his G+ account:
(1) This is a worldwide update, impacting all versions of Google.
(2) The current refresh impacts less than 1% of English queries but may impact other languages.
(3) The update is considered to be a “refresh,” fine-tuning existing elements of Penguin.
(4) This refresh will demote sites with bad link profiles and help previously hit sites that have since cleaned up their link profiles.
For those of you who have been affected by this update, the above information may feel like bread crumbs, when what you really want is a sandwich. In order to truly understand the ways in which this update affects your ranking, a look back at Penguin’s history is in order.