3 Ways to Ease the Pain of Your Link Removal Campaign

Written by Michael Rough on . Posted in Blog

By Michael Rough

Link Removal Campaigns Suck

Let’s face it, the process and time it takes to identify, categorize and contact site owners can be a down and dirty nasty business full of brick walls, dark hallways filled with redirects, and shady characters with slightly damp trenchcoats offering link removals for only $2…

Perhaps your journey into the dark world of link removal is a nasty revisit of SEO campaigns past, where for only $10 you could get a thousand links. Maybe its the remnants of desperation while living on page 8, looking for a quick ranking fix, and not caring about tomorrow.

Whatever your situation, I’m here to tell you that all is not lost. When faced with a massively negative link profile there is light at the end of the tunnel, and if you play your cards right, and pay attention you just may find some diamonds in the rough that make the effort pay off in ways you never thought possible.

Whatever you do, don’t try to game Google by submitting a blanket disavow file and then withdrawing it. You can roll the dice and play the odds, but like Vegas, eventually the house wins and you get Cutts.

Understanding Meeting Etiquette

Written by Jo Lynn Barnicoat on . Posted in Blog

meeting-rudeness

by Jo Lynn Barnicoat

Etiquette is a way of being—not a set of rules or do’s and don’ts.

Each day, we interact with our co-workers and clients in a manner that, hopefully, puts us and others at ease. Good behavior isn’t always about following the rules. Rather, it’s about making behavioral choices that benefit those around us and make it safe for others to put forth their personal best.

A receptive and respectful environment is never more important than in meetings, where emotions can run high and investments of time and money are on the line.  Whether speaking with clients or discussing issues internally, good etiquette is essential to efficiency and morale.

In the words of the Bard of Avon himself, William Shakespeare:

“All the world’s a stage, and all the men and women are merely players: they have their exits and their entrances; and one man in his time plays many parts…”

In order to play these parts harmoniously, we each need to maintain a certain decorum that puts others at ease and facilitates honest communication. However, with so many personalities at work on any given team, how can we establish behaviors that put everyone at ease?

SEO 101: The Basics and Beyond

Written by Kevin Getch on . Posted in Blog, SEO

On Page SEO Basics This SEO 101 blog has been updated in 2014 with the most recent relevant information for the basic building blocks of SEO (and beyond). Whether you’re a seasoned veteran or just starting out in SEO, the basic core principles of SEO are always important.

Search engine optimization (or search experience optimization, as we like to call it) may feel like a mystery to people just starting out. As such, it may also be a bit intimidating. However, like so many other worthwhile endeavors, if you roll up your sleeves and dig in, things start to get clearer the more you learn.

If you have a business, and you want to market it online, SEO isn’t an option you have the luxury of putting off “until next year.” The Web is crucial to nearly every business on some level. Ignoring how to leverage it is not only costing you money, but making your ability to keep up with, or surpass, your competition a heck of a lot more difficult.

If you’re looking for my presentation from SEMpdx on SEO 101 it is at the end of the blog. You can jump to it by clicking here.

SEO is constantly changing. That’s partly what makes it so interesting, but also a source of frustration if you don’t keep up with the industry. If you’re not changing with it, you will be left behind.

Before we dive into all the exciting core principles of SEO, I think it’s important to fully understand how search engines work.

Open SESME! 3 Keys to Unlocking the Power of Content Marketing (SlideShow)

Written by Sara Thompson on . Posted in Blog, Online Marketing, Social Media

couple using a tabletBy Sara Thompson, Chelsea Terris, and Jason Knapfel

The digital era has caused marketers to change their entire approach when it comes to communicating with consumers. Today, most people would prefer to base their buying decisions off of a few helpful articles or the word of a friend rather than a straight-and-dirty advertisement. People feel closer to your brand when reading your content, and it makes them feel confident about their choices.

Contrary to traditional means of marketing communication is the incredible finesse that is required to reach consumers online in a positive way. Most people use the internet to solve problems and be entertained, so they often see online marketing campaigns as interruptions. Therefore, when sharing your content, it’s more important than ever to communicate your message without selling. People don’t want to be pitched anymore, they just want relevant, useful information that makes them smarter consumers. In truth, as the Math Men would say, “consumers are coming to expect nothing less than personal relevance.” If you can offer that consistently, they will reward you with their loyalty.

3 Principles to Avoid Design Hell

Written by Peter Kent on . Posted in Blog

Written by Peter Kent and Wes Button on . Posted in Blog


“How a Web Design Goes Straight to Hell” – theoatmeal.com

If you are a web designer, or have one on your team, it’s likely that he or she has referenced The Oatmeal’s How a Web Design Goes Straight to Hell. It’s a situation that all designers face eventually. We think it stems from a business owner’s relationship with their brand — for many small and medium sized businesses, the brand identity of the company is a personal extension of the owner’s identity.

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