By Kevin Getch
What is Rel=Publisher and why should I set it up?
Rel=Publisher markup allows you to associate your website with your Google+ page thereby giving Google yet another trust factor that your Google+ page is in fact owned by you. Another great benefit of establishing rel=publisher is that it allows Google to prominently display your business information next to the search results when people search for your brand.
Brand name searches usually convert at a fairly high rate, but just because they're considering your company doesn't mean that they've made their decision. During this critical decision making time it is important you put your best foot forward. Setting up rel=publisher allows your brand page to show up prominently to the right of the search results like in the picture below.
Besides prominently displaying your logo, it also can show recent posts from your Google+ page, your website link, phone number and address making it easy for your potential customer to make contact with you.Add a comment