Should Your Business Quit Facebook?

Should Your Business Quit Facebook?

Written by Sara Thompson on . Posted in Blog, Social Media

Should Your Business Quit Facebook?The start of a new year is when many business owners like to take stock of their operations and de-clutter. You’re assessing each facet of your marketing efforts and calculating their worth based on the ROI. If something hasn’t been particularly successful, maybe it’s time to focus on a more profitable endeavor.

If you’re looking at a lackluster track record on Facebook, you might be thinking about calling it quits. You’re struggling with engagement and the website traffic it generates is not all that impressive. Well, you’re not alone. Several noteworthy brands have made public declarations about quitting Facebook, giving justifiable reasons. The algorithm is against you and fake accounts are getting out of control.

It’s hard to argue with that, but for the sake of your real facebook followers, I will.

Your 2015 Digital Marketing Resolutions

Written by Chelsea Terris on . Posted in Blog, Content Marketing, Online Marketing, SEO, Social Media, Web Development

By The Webfor Team

Every time you tear a leaf off a calendar, you present a new place for new ideas and progress.” – Charles Kettering

2015 is here! Whether last year was the best year yet or an unending series of challenges (let’s get real here – probably both), today is the first day of a fresh, new slate for you and your business.

Running your own company is no cake walk; it takes diligence, integrity, passion, and a strong support network. In order to help you get a leg up on the competition right from the beginning, our team has compiled our best tips yet for refreshing your online marketing strategy, everything from design ideas to Google’s content preferences to social media tips. Here’s the best of what we’ve learned over the years, all in one place, just for you. Happy 2015!

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1. Find Your Social Media Voice – Sara Thompson

Ready to make a splash on social media in 2015? We all want to increase our page likes and inspire people to share our content, but it’s not as easy as some brands make it look.

Keys to Effective Email Communications

Written by Jason Knapfel on . Posted in Blog

Being a marketing company, we’re usually concerned about how our clients communicate with their customers as a means of broadening awareness and increasing their bottom line. But to do that effectively, we need to operate at a high level with our internal communications as well.

Effective communication isn’t just for keeping your business running efficiently. It helps to prevent potential tensions between co-workers, clients, or customers, particularly through misunderstandings that can happen so easily in electronic communications.

When you communicate without the luxury of face-to-face contact, language is a completely different animal, and can seem to communicate something totally different than what you meant. Take the following Key & Peele skit (beware: f-bombs are aplenty, so it may not be safe for work).

Punctuation matters! Why?!? Because you may be misunderstood. This may be more of a personal pet peeve, as I know many people do this, but don’t use multiple exclamation points and/or question marks unless the issue warrants the heightened emotion that you are conveying.

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Conversion Optimization: The Gift that Keeps On Giving

Written by Chelsea Terris on . Posted in Blog, Online Marketing, SEO, Web Development

By Jason Wright and Chelsea Terris

Hand-in-hand with all the tradition, family, and delicious food that the holidays have to offer, thrives a mad-dashing energy that underlies a season of distraction. Every business wants to capitalize on consumer attention and the readiness to seek out and give gifts. Sales abound! Signs flash! Heartstrings are pulled!

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At the center of all of this frenzied marketing rests conversion optimization.

Regardless of the type of business you run, conversion optimization – getting users to take a desired action and tracking the causes for that action – remains essential. The holidays are an excellent time to create a game plan that increases your chances of obtaining a favorable result, leading your users through a funnel that delivers them to the other side of an action that benefits both them and your bottom line.

Google Penguin 3.0 Update

Google Penguin 3.0 Update

Written by Michael Rough on . Posted in Online Marketing, SEO

The wait is finally over!

Countless SEO’s left shivering in the Antarctic wake of the last Penguin update are rejoicing as their sites have finally been freed from the ice.

Google Penguin 3.0 UpdateOver a year after the last Penguin update, Google has confirmed that Penguin 3.0 launched Friday, October 17, 2014. Google completed the rollout on Monday, October 20th 2014.

Amidst the industry buzz, Google’s Pierre Far had this to say about the new rollout on his G+ account:

(1) This is a worldwide update, impacting all versions of Google.

(2) The current refresh impacts less than 1% of English queries but may impact other languages.

(3) The update is considered to be a “refresh,” fine-tuning existing elements of Penguin.

(4) This refresh will demote sites with bad link profiles and help previously hit sites that have since cleaned up their link profiles.

For those of you who have been affected by this update, the above information may feel like bread crumbs, when what you really want is a sandwich. In order to truly understand the ways in which this update affects your ranking, a look back at Penguin’s history is in order.

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