By Michael Rough and Chelsea Terris
Good SEOs find and pursue opportunities that allow them to boost the online credibility of their clients in the eyes of users and search engines.
A great way to accomplish this is to establish and keep clean the business NAP (Name, Address, and Phone number) through use of citations. Citations are listings in various directories that include your business’s local, categorical, or social focus. These informational hubs provide Google with essential information about the where, what and how of your business. If your business information is at all lacking in one or many of these listings, you’re missing out on an excellent opportunity to show Google you’re a trustworthy and exceptional business.
However, similar to links, not all citation directories are equal in their ability to represent your site. In some cases, inconsistencies in your business data or duplicate listings can even hurt your ability to rank. For this reason, consistent management of your listings is of vital importance.
Listings management is like weeding a garden; just when you uproot one patch of dandelions, another crop pops up, ready to strangle your healthy plants. So how do you deal?