If there's anything Google is not used to, it's being called the underdog. But that's what they've been dealing with in their push to compete in the social media sphere with Google+. Some Internet marketers seem to almost revel in referring to it as a "ghost town." Even if there is some merit to that argument, they may be overlooking a very valuable marketing tool for themselves and their clients.
First, let's take a look at what the detractors are saying. While there is no disputing the growth of user accounts, last summer Gigya reported that Google+ only accounts for two percent of all social sharing.
This article isn't about taking on the argument of how Google+ compares directly to Facebook, Twitter, or even LinkedIn. There's no doubt that Google has work to do to catch up, and it's a very difficult task. They're fighting against well entrenched brands and a world that only has so much time to spread amongst the social media platforms that are available.
But Google has one thing the other sites don't: Google. Since Google+ is becoming more and more integrated into Google search results. That's a pretty hefty leveraging tool and reason enough to convince any marketer that Google+ has an important place in your arsenal.
Here are some of the most important reasons you need Google+ in your Internet marketing strategy:
Your content is instantly indexed. It only makes sense that if you are posting content to a Google property that it would be quickly and easily indexed by the search engine.
Immediate search ranking benefit. Instant indexing also means you may see instant returns in Google search ranking. This may also be especially powerful if a post gets +1-ed.
There has been some debate about how Google+ comes into play with search ranking, particularly the +1 feature. But Internet marketers often suffer from tunnel vision. Even if +1s don’t have a direct correlation to ranking, it certainly can have massive implications for your overall marketing efforts, especially if you are getting content +1-ed by someone with a lot of Google+ followers.Add a comment