The start of a new year is when many business owners like to take stock of their operations and de-clutter. You’re assessing each facet of your marketing efforts and calculating their worth based on the ROI. If something hasn’t been particularly successful, maybe it’s time to focus on a more profitable endeavor.
If you’re looking at a lackluster track record on Facebook, you might be thinking about calling it quits. You’re struggling with engagement and the website traffic it generates is not all that impressive. Well, you’re not alone. Several noteworthy brands have made public declarations about quitting Facebook, giving justifiable reasons. The algorithm is against you and fake accounts are getting out of control.
It’s hard to argue with that, but for the sake of your real facebook followers, I will.