1The Universe of Internet Marketing
Google gets searched more than 5 billion times every day. There are over 7 billion pieces of content shared on Facebook weekly and the average number of emails sent per day is over 140 billion.
Yes, those stats are impressive. But if you’re a business owner, the question still remains, “How can I best use these internet marketing channels to get and keep more customers?” Well, I’m glad you asked because that’s the question I’m going to help answer in this white paper.
The Universe of Internet Marketing is Vast!
When people first see this Venn diagram they immediately think Search, Social & Direct represent Search Engine Marketing, Social Media Marketing and Direct Marketing. And while they’re not wrong, these “galaxies” also represent the actions or behavior of consumers online.
Search represents when a user is searching for something. It could be a business, an answer to a question, some good content, directions, browsing the web, reading a good blog, researching a product/service, watching a YouTube video, etc.
Social represents when a user is interacting with other people online, checking status updates, interacting in a group/community, playing online games, etc.
Whereas Direct represents when a user is receiving a direct message such as an email, a text message, a push message or app notification.
Many of the activities users take online can be categorized into these three main behaviors (or a combination of them). And while the platforms and tactics won’t all fall perfectly into each galaxy (they collide and overlap in many ways), it’s still a logical way of organizing them and it will help you better understand the complex world of internet marketing.
The Galactic Core
The galactic core is where you want all customers and potential customers to be. People in the galactic core love your company. And the more people that join your galactic core, the more it becomes like gravity pulling in other customers because they are constantly singing your praises. We’ll get more into the Galactic core a little later and explain why it is so important.
The concept of developing a strategy and displaying it visually helps most people “get it”. As we discuss later, in developing a strategy, you will see that each galaxy (circle) will expand or contract in size based on the importance for that particular business in their overall strategy. I believe most businesses should have a presence in each of the three quadrants for a comprehensive integrated marketing strategy. This is just the tip of the iceberg though and I don’t want to get ahead of myself.
Let me summarize what we’re going to go over. I’m going to give you an in depth look into each of the three galaxies. I’ll also explain the best tactics to employ in that particular galaxy. Then we’re going to review “The Holy Trinity of Internet Marketing”. In this section you’ll discover how each quadrant interacts with and benefits the other You’ll also learn the importance of your website in your strategy and how to develop an integrated internet marketing strategy.
So if you want to find out how to best use the internet to get and keep customers then go warm up your cup of coffee and dig into this white paper!
To your success,