Paid Search Engine Marketing, or Pay Per Click (PPC), can be an extremely cost-effective method to target new clients that are already looking for your products or services and increase your sales revenue.
To effectively capture your clients business, your ad message must quickly register and resonate with your target buyers.That’s a challenge, because search engines, consumers, and your competitors are constantly evolving. We monitor the constantly evolving search marketing campaigns and modify our methodology accordingly.
Creating a successful PPC Campaign with Webfor is Simple!
Here are a few of the steps we take when building a successful PPC Campaign:
A vital part of a profitable Seach Engine Marketing campaign is 'keyword research'. It's about uncovering the keywords that make the most sense for your business and using them in a way that drives targeted, qualified traffic to your site. We also conduct extensive research on 'Negative Keywords' (Keywords and keyword combinations that you don't want to appear for) and implement them accordingly as this can increase your relevance substantially while improving your ROI.
We create a winning strategy that sets goals for lead volume, cost-per-acquisition, geo-targeting, and even determine the best days or times of the day to target.
Creating and implementing your PPC Campaigns is the one of the most rewarding parts for us. Search engines (and users) require a synergy between keywords, ad copy and the landing page to experience the best results. Our experienced search marketing professionals are experts at creating relevant ad copy that will capture your target clients attention.
We analyze the effectiveness of your PPC Campaign by tracking your visitors and how they interact with your site, which allows us to strengthen your marketing initiatives and create a higher-converting website. This data will allow us to work together to make informed decisions that will help decrease bounce rate (the number of people who leave your site quickly), increase conversions, and ultimately improve your ROI.
Webfor's search marketing experts consistently monitor and adjust your PPC Programs to maximize returns in successful campaign areas, while re-allocating budget away from under performing keywords and phrases.
Contact us today to request a proposal or call us at (503) 512-0770.