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What do you look for when choosing an agency to redo your website?

A lot has changed for your business over the last few years and now it’s time to redo your website.

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Choose Your Own Adventure: Exploring the Elusive Call-To-Action (Part 1)

You know them immediately by their placement, message, color, their vibe: Calls-to-Action (CTAs). When properly utilized they can symbolize choices, cues, or desired goals. When improperly placed however, CTAs may have negative connotations. Users might feel manipulated, pressured to spend money, or become trapped in yet another email drip campaign. CTAs are complex creatures. They are comprised…

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