Choose Your Own Adventure: Exploring the Elusive Call-To-Action (Part 1)
You know them immediately by their placement, message, color, their vibe: Calls-to-Action (CTAs). When properly utilized they can symbolize choices, cues, or desired goals. When improperly placed however, CTAs may have negative connotations. Users might feel manipulated, pressured to spend money, or become trapped in yet another email drip campaign. CTAs are complex creatures. They are comprised…
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