Research, Learn & Be Honest
Some of the best advice I’ve ever gotten in my professional career is this:
It’s okay to not know something.
We work in an industry that is constantly changing and consistently growing. From new Google updates, to AI and smart devices all over the place, there is a lot of trends and fads to keep track of.
Working at a marketing agency automatically gives you credibility, whether you deserve it or not. Clients will look to you as the expert and the ‘all knowing marketing guru’. And as cool as that it, it’s not always true – & hopefully I’m not the only one who feels like this.
When I sat in on my first ever client meeting as an intern and the client asked a team member about showing up in the SERPs and how they could be apart of the local pack, I knew I was way in over my head.
I remember thinking “they must have gotten my resume mixed up with someone else’s” and “why the heck did my college classes not teach me any of this?”
But after the meeting, I went back to my desk and read.
I read about Panda (which came out when I was in high school and I had no idea even existed), Penguin, local search, the importance of consistent citations and all things GMB. I was relieved that I would be able to sit in the next meeting and understand the language they were speaking.
The next week, the next meeting and the next client asks about schema.
I had no idea what schema markup was and had no idea what it could do for a site.
So I rinsed and repeated.
Instead of feeling lost and unqualified, I read tutorials, watched videos and read so many blogs. I went from being a marketing intern who felt way in over her head to being an SEO Specialist in just a year- who still feels way in over her head.
BUT THAT’S OKAY!
I still read and research and will continue to do so.
And when I’m in client meetings and I get asked something I am unsure about, I am honest and say, “I’m not actually sure, but I will figure it out and we will get you results”.
Long story short, research will always be better than bullshit. Do some research, always continue to learn and be honest.