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Usability testing allows our design and development team to fix problems before launching the site. It’s like that old Ben Franklin saying: An ounce of prevention is worth a pound of cure.
If a website is difficult to use, hard to figure out, or tough to navigate, conversions will plummet — as will your visitors. Usability testing is a way to identify issues, problems, and potential pain points for users prior to setting the website loose in the real world.
“Usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing, whether it’s a website, remote control, or revolving door, for its intended purpose without getting hopelessly frustrated.”
One of the best tools available to web developers and digital marketers is the creation of personas.
For the uninitiated, a few questions may spring immediately to mind:
Personas are a way to create realistic representations of a business’ target audience and to formulate benchmarks of success for that particular business and that particular audience.
Webfor creates personas using the latest and greatest research and analytical tools at our disposal. Informed by precision sales and marketing analytics along with timely and robust data, a newly created persona will be a perfect stand-in for a website’s targeted user group.
Personas provide valuable — and most importantly, actionable — information that will be used to guide future usability tests and improve UX.
Thus, when the site is launched, it will have a solid usability foundation — meaning better traffic and more conversions for businesses. In other words, Webfor will be your business’ ounce of prevention.
When users enter your website, what’s their first impression going to be? Usability testing for web design is a critical step toward creating a carefully crafted site that guides your target audience across your domain and into a conversion funnel (a sale, a phone call, an appointment, etc.).
That type of heavy lifting is best left to the experts, such as those at Webfor. For more than a decade, businesses have relied upon us to produce long-term results for them.
Our track record speaks for itself. It’s one of the reasons we’ve been honored multiple times as one of Vancouver’s “Best in Business” for web marketing and web consulting.
Webfor’s dedicated staff is comprised of conversion rate optimization experts. Whether it’s our web design and development team, our search engine gurus, or our talented and experienced content writers, we know CRO.
As the go-to digital marketing agency for the Portland and Vancouver metro areas, our team will put together a web marketing plan of action for your business, implement it across your sites, and then manage it as it makes its way across the interwebs.
Usability testing matters in digital marketing because it enables elegant and functional site design across user platforms, engaging customers, eliminating pain points and frustrations, and keeping them coming back for more.
We’ve proven our knowledge and service stands above the competition. See what real customers have to say about us.
Julia Maglione / Workforce Southwest Washington
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