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– HENRY SCHUCK, CEO OF ZOOMINFO
I wrote this book to help business owners, executives, and marketing managers develop an integrated marketing strategy that grows their business now while positioning them to take advantage of the artificial intelligence revolution that’s happening as we speak.
You’re expected to know how to market your business, but the truth is marketing is technically and creatively challenging.
With the emergence of new technologies, such as artificial intelligence, it’s easier than ever to know how you can reach your customer with the right message at the right time.
However, the increasing fragmentation and complexity are daunting for even experienced marketers. You want to make marketing a priority, but like many other marketers, you might be unsure where to focus your efforts.
“In Future Proof Your Marketing, Kevin, one of the true thought leaders in the digital marketing world, gives you the roadmap for how to optimize your current digital strategy and know what changes are lurking around the corner. Future Proof Your Marketing is a must read for anyone working in digital marketing and every CEO trying to figure out what it’s going to take to grow their business.”
— Henry Schuck / CEO of ZoomInfo
In Future Proof Your Marketing, Kevin Getch will help you see that the best way forward is with a customer-centric approach to marketing that focuses on long-term success.
You’ll learn about the three macro trends that are changing the world of marketing, then be equipped with the knowledge you need to assess your current marketing efforts and see what’s actually driving results. Kevin provides dozens of tools — many of them free that will take you inside your customers’ minds and enable you to build a winning strategy that can evolve along with your business.
“Growth-minded business owners, marketers, and executives need to read Future Proof Your Marketing for a deeper understanding of the current marketing landscape, the tactics and strategies that are working now, and the massive changes to come.”
— Larry Kim / Founder of MobileMonkey and Wordstream
Kevin Getch, Webfor’s founder and director of digital strategy, started his career in marketing nearly two decades ago. He has been quoted and published on leading sites, including Forbes, Huffington Post, Search Engine Journal, and Mashable. Kevin speaks at industry conferences and serves on the board of directors for SEMpdx, a nonprofit organization focusing on connecting and educating people in the digital marketing community. For his work, Kevin was a recipient of the Vancouver Business Journal’s Accomplished and Under 40 award. Kevin lives in Vancouver, Washington, and enjoys practicing mixed martial arts and spending time with his wife and two kids.
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