If you are reading this, that means you’ve finished all of your big projects, met all of your company goals, and even donated to a local charity. You donated because that is the right thing to do, you do it every year, and it has been scientifically proven to make us feel good.
Oxytocin hit anyone?
We all know giving is important, but do your customers know what you care about? Whether it be your attention, time, possessions, or cash, we all know it is good to give, so let it go, let it gooo… but first, let’s take a deeper dive into how we can make that giving spirit work for us a little more.
Give – Show – Watch your brand grow
If you’re anything like me, you’re looking for the TL;DR version. So here it is:
- Brag About It
It’s just that easy! For the readers, here are my expected results of giving:
If you are not talking about your good deeds, how is anyone going to know you are doing them? Recognition shouldn’t be the driving factor, but there are many benefits that come to promoting your deeds. For one, your competitors will hate you for raising the bar.
Piggy backing off of brand awareness, hiring is easier for those that have strong brands. Quality people want to work for quality people. Most (if not all) of the employees at your company were given an opportunity. If you spent more time giving and getting your brand out in the world, this elevates the potential of snagging an awesome new hire.
Search engine optimization is defined by Moz as “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” When you give, and promote that giving, it’s an opportunity for your brand to have better connections with your ideal audience. This is where PR gets the opportunity to shine, like pulling in a solid follow link from the local news promoting your charitable networking event. For example, take a look at what Waddell & Reed did here in downtown Vancouver:
That effort just landed you brand mentions, impressions, and engagement with a wider audience. Just make sure to choose your influencers wisely.
It can be difficult to qualify the success of your content, so don’t dwell on the little things. Get your content out there now, then you can tweak later. (Which you won’t, it looks fine!)
The point is to get your content out there ASAP.
Your audience should know what your company cares about. So let them know your team spent the whole day volunteering at a Share House program. Promote the fact that you just assisted a local organization that provides food, clothing, and shelter to your neighbors.
You’re ready to give, how are you going to do it?
Volunteering is great for team bonding and it only takes a few hours to make a difference. Not only does this provide great value for the recipients, but your team is creating awesome brand content. Pull out your phone, take some pictures, and post to social media in the moment. When you get back to the office, craft a new blog and post it. That’s brand awareness everyone can get behind.
Unable to volunteer physically? Share your message online as your audience may be interested in giving on your behalf. Social media, blogs, and meetups are just a few ways to get your company and community involved. Plus it doesn’t hurt to have your company logo visible in photos that others take.
A few volunteer suggestions in our area:
- Share House Vancouver – http://www.sharevancouver.org/
- Oregon Humane Society – https://www.oregonhumane.org/
- SMART (Start Making A Reader Today) – https://www.getsmartoregon.org/
- Volunteers of America – Oregon – https://www.voaor.org/
- HandsOn – Greater Portland – https://www.handsonportland.org/
- Big Brothers Big Sisters Columbia Northwest – https://itsbigtime.org/
- Friends of Trees – https://friendsoftrees.org/
- nConnect – http://nconnect.org/index.html
Create a competition
Do you do an awesome job of decorating the office? Do you sell a product? Think of that thing your company does really well and create a competition around it. It can be as easy as the best picture on Instagram wins a year of free cheeseburgers. Maybe you are a marketing agency and you donate free services to the charities you believe in. Do not let this go unknown, your audience will care.
Feed the hungry
Many, if not all, schools in your area will have families that struggle to pay for school lunches. Consider paying off overdue lunch fees at an elementary school near you. Or start a food drive at work with a box and a message. Talk about it on social media, inviting others to come by and drop something off. Once the food is filled with appropriate items, drop it off at the nearest food bank. Here are a few close to us:
- Oregon Food Bank – https://www.oregonfoodbank.org/
- Clark County Food Bank – https://www.clarkcountyfoodbank.org/
A charity, an organization, a family. At Webfor, we sponsor a family through Vancouver’s local Share program. We are provided an easy to follow wish list for a local family in need. No expectations, just opportunity. But sponsorship opportunities come in many forms.
For example, think of one of my favorite events: parties! Host a dinner and sell seats that are used for donating to your favorite organization. This could be easily executed in an open office space with 50:50 raffle tickets and an open bar, the inspiration should be relevant to your brand.
If you are unable to buy things on a list and you don’t like eating in front of people, Get over it.
Some companies, like Webfor, offer paid volunteer days which promotes who we are and what we find important.
This offers a great and fairly straightforward approach to promoting. Free Tools, discounts, trial memberships, and BOGO offers are a few promotions to run while raising awareness for your companies favorite charity.
Also great for any of you out there with a product, especially if that product can easily be discounted. Give it away, raise money from sales, and/or match money from your customers to donate. Then share your actions with your audience.
Your contributions are not measured by the monetary value.
Give and tell.
Do not think your time is running out on these opportunities, but rather implement this activity all year long. Your current, and future, customers will thank you.
I’d love to hear how you give and get during the holiday season – let me know in the comments and maybe we can give together.