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According to Google, the world’s most popular search engine, 4 in 5 of consumers conduct local searches for services on search engines using their mobile devices, laptops, or desktops.
Health is personal. Individuals seeking medical care are particularly aware of physician reviews, as these indicate the trustworthiness of care providers they may seek out in the future.
Search engine optimization (SEO) is about bringing your message to qualified users, so future patients feel compelled to contact you, book appointments, and become repeat patients. However, keeping up with the constant changes occurring in the SEO industry today is a full-time job in and of itself, one that many physicians and clinic managers have little time for. Webfor’s Medical SEO services are tailored to your industry and your challenges.
Our services provide the highest level of strategic, effective optimization and bring your company to the forefront of searches for medical services in your local or national area. We’re a team of passionate experts and lifelong learners, ready to take your business to the next level and give you a major edge over your competition.
A comprehensive SEO strategy looks a little different for each business. Some services we offer include:
The backbone of an effective SEO strategy is keyword research. In order to understand – and thus target – your potential patients, you will need to identify what keyword phrases and terms they search for most. We identify relevant keyword phrases so we can use them to increase site traffic, boost leads, and convert site visitors into patients.
Studying your competition can provide you with a real edge. Once we understand how competing companies operate and what SEO strategies they employ (if any), we can determine what their strengths and weaknesses are and develop a plan to boost your search engine rankings, directing more eyes to your services.
SEO encompasses all of the strategies and tactics that make your website user and search-engine-friendly, including optimizing your website’s coding, presentation, and structure to make sure that your content is properly indexed by search engine robots who crawl your site, seeking data.
Our website optimization services include improvements on on-site SEO factors, including title tags, meta tags, image alt tags, url structure, canonical urls, content markup, topical relevance of keywords, sitemap (xml & html), internal linking strategy, and website load time.
In addition to improving your on-site experience for search engines, we may recommend improving usability, navigation, design, and adding unique, high-quality content.
Building engaging content, optimized for search engines and meticulously crafted to meet user needs and offer value, is one of our essential services. Professional writers on our team craft unique, relevant content to help you share your brand voice and a clear message while explaining the benefits of your products or services.
fundamental cornerstones of SEO. Google’s attempt to improve user experience has evolved link earning techniques over time.
The basics: Google’s algorithm indexes links from every web page on the internet to determine your website’s topical relevance and how trustworthy your content is. One indicator of your site’s value is that other, high-quality sites link to it, so our outreach process is critical and ever-evolving.
Google carefully observes the amount, quality, and topical relevance of sites that link to your website and use them to determine what your website is about and how valuable it is. Each link to your site is a “vote” in your favor, with the site that obtains the most votes ranking the highest. However, not all votes are considered equal. Google considers connections to some sites highly-prized links, while others may have no effect on your ranking. Which sites are most valuable all depends on factors that search engines use to determine trust and relevancy.
The strategies we use to earn you links come in many forms. Some may involve direct/active acquisition of links, while others are passive and originate from sites that observe your valuable, engaging content and ask to link to you.
Our most-used link earning tactics to date include:
And hundreds more.
Setting goals is the only way to achieve them. You wouldn’t embark on a roadtrip without an actual or virtual map, right? In the same way, we’re happy to make adjustments to your website to ensure that users not only have a positive experience, but convert into patients.
Not all conversion goals involve users spending money. Some may involve capturing user contact information to hold onto for future marketing campaigns. This type of approach has the power to boost your gains down the line.
Another method we may employ to increase your website’s conversion rate is A/B testing, also known as multivariate testing, which delivers multiple variations of a website’s layout, text and images. This process will help you to see which version encourages visitors to convert at the highest possible rate.
Our team of highly-skilled web design and SEO professionals possess a keen understanding of user behavior, which we are thrilled to dedicate to your project so you can achieve your goals.
Social media is powerful. Through consistent, strategic posting on major social media platforms and campaigns specifically targeting your audience, you can generate traffic to your website and drum up interest in your specific services among patients who are ready to choose a provider. Our team can help you implement and manage your social media accounts and is ready to help you measure what interests your customers on a wide variety of platforms.
Website analytics are an invaluable, and often free, way to determine where your visitors come from and how they interact with your site. With this information, we can strengthen your marketing initiatives and produce higher web conversions, resulting in an increased ROI.
During our monthly meetings with you, which can occur online or in person, we review reports shared with you, analyze ranking progress for targeted keyword phrases, review conversions data for the last 30 days and year-over-year, and much more, all to create a clear picture of how your site and marketing are performing and how we can help them improve. Using data that has been generated and analyzed in analytics, backed by additional feedback from you and your team, we can make productive adjustments.
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