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Copywriting sets the hook, the content reels them in. For hundreds of years, headlines have been used in the newspaper industry to grab the attention of the reader, offering a glimpse of what they can expect from the rest of the article. The same can be said about the headers on your site.
Used in conjunction with the rest of the page, copywriting is designed to draw your customers in. Then the content can do the heavy lifting.
Headlines, subheads, and calls to action are written to grab the attention, bring the reader in, and move them to act. But it goes beyond handing out pastries. Using all available data, Webfor analyzes the deeper psychological needs and desires of your customers and crafts the copy to appeal to those emotions.
Website analytics, search engine optimization research, and interactions with your customers are just a few of the ways Webfor finds answers to the questions your customers, and potential customers, have. Newspapers have a few minutes to create their headlines – Webfor takes the time to truly understand your customers.
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Getting to the heart of the matter with just a handful of words is just part of generating leads that evolve into conversions. Font size, color, and even typefaces have to be considered for maximum effect. Noticeable without being overwhelming, saying a lot without being too wordy, front and center without taking away from the rest of the page.
We’re also mindful of how our copywriting is viewed by search engines. The correct title tags and other behind-the-scenes attributes go a long way to catching the attention of Google, Yahoo, Bing, and others. If they like what they see, potential customers will too.
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Copywriting, Content, SEO, and Design all work together to produce measurable results. We work with you to define goals and then go about meeting those goals. With third-party tools, A/B testing, and the ability to track phone calls and form fills, you’ll see more valuable conversion rates.
Copywriting extends beyond your website, too. Social media posts, newsletters, and other forms of advertising will all benefit from having the same messaging. It helps keep your brand focused and keeps customers from getting confused as to who you really are.
We know you’re good at what you do. Webfor wants to make sure people that need your products or services know that, too. Our digital marketing campaigns are designed to get you in front of the folks that are ready to work with someone and ready to buy. But we’ll leave the free doughnut decision up to you.
Beth Anderson / Simpson Plumbing Marketing and Website Design
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