Content Strategy and Writing
Great content is the ultimate unlock to digital success.
Content marketing is focused on the creation of relevant content that attracts a target audience and drives them to action.
Webfor’s specific content strategies vary according to our clients’ needs. One thing is essential and invariable, however: the continuous, data-informed production of dynamic, quality content that increases our clients’ traffic and conversions.
The two main avenues of content are:
- Web Content
- Marketing Content
For our purposes (and those of our clients), web content is basically the (often) clickable, architectural and design verbiage that’s part of the page layout itself. It usually reads more like advertising — or even billboard — copy. It’s big, bold, and concise, and its crafted to entice, inform, entertain, and drive traffic across the website itself.
Look at a piece published on the Webfor blog. That’s marketing content. Just like web content, marketing content should inform, entertain, and drive traffic. But it’s also more robust, and it’s written more like a feature or a behind-the-scenes article. Marketing content is aimed squarely at readers (i.e., potential customers) who seek information about a product or service. It’s crafted to attract and retain web visitors while also providing an authoritative voice that earns quality links from other websites.
Content strategy and content marketing.
Content strategy at Webfor is based on analytics.
We study trends.
We pour through data.
We make informed recommendations.
Armed with data, keyword insights, and informed by our clients’ business needs, our talented content writers — who have about 40 years of combined media experience — create compelling, highly-optimized, and actionable content.
Webfor will find your target audience, turn them into customers, and retain them for you.
The content writing process begins and ends with research. Lots and lots of research.
We’ll define your target audience, analyze their search habits, and create content that answers their queries and responds to their needs.
Remember, Webfor treats our clients’ businesses as if they were our own, so our content strategy includes a full suite of digital marketing services:
- Web Design
- Data Analysis
- Competitive Analysis
- Goal Tracking
- And more!
Content writing for search engine optimization, social media and your website.
As the old saying goes, you only have one chance to make a first impression. With digital marketing, that initial impression might last, quite literally, less than a second.
A good web design draws visitors in; quality content keeps them there.
In order to improve your business’ placement in search engine results, Webfor will work each day to create new, compelling, optimized content and to polish your existing web pages so that you can maximize opportunities to snag new customers. Webfor will create content that communicates your company’s vision and its values while inspiring visitors to take action.
Content is the backbone of every successful SEO strategy. Content relays information about your business’ branding and its products and services. Webfor’s talented and experienced content writers will craft unique copy that tells your brand’s story and communicates the value of your products or services.
By transforming your website into an authentic resource that answer visitors’ questions where and when they need them, you will be on your way to content marketing success.
There’s no better partner than Webfor for your franchise SEO needs. Contact us today, and let’s start a conversation about how best to drive traffic to your site and to maximize your franchise’s ability to attract customers on brand recognition alone.