Getting your site usable is how you convert.
Website usability matters, which is why we perform so many tests when developing websites or marketing campaigns.
Usability testing allows our design and development team to fix problems before launching the site. It’s like that old Ben Franklin saying: An ounce of prevention is worth a pound of cure.
If a website is difficult to use, hard to figure out, or tough to navigate, conversions will plummet — as will your visitors.
Usability testing is a way to identify issues, problems, and potential pain points for users prior to setting the website loose in the real world.
In “Don’t Make Me Think,” author and consultant Steve Krug sums it up nicely:
“Usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing, whether it’s a website, remote control, or revolving door, for its intended purpose without getting hopelessly frustrated.”
There are a variety of tools available in usability testing, but it generally means determining:
- If users are able to complete certain tasks
- How long it takes to complete certain tasks
- User satisfaction with site features
- User satisfaction with site performance
- Changes that will improve user experience (UX)
- Changes that will improve user satisfaction
Usability Testing and ‘Personas’
One of the best tools available to web developers and digital marketers is the creation of personas.
For the uninitiated, a few questions may spring immediately to mind:
What are user personas?
Why bother creating them?
What information can they provide?
What value do they provide for businesses?
Usability testing against personas gets you to the heart of the areas on your site you need to improve.
Personas are a way to create realistic representations of a business’ target audience and to formulate benchmarks of success for that particular business and that particular audience.
Webfor creates personas using the latest and greatest research and analytical tools at our disposal. Informed by precision sales and marketing analytics along with timely and robust data, a newly created persona will be a perfect stand-in for a website’s targeted user group.
Personas provide valuable — and most importantly, actionable — information that will be used to guide future usability tests and improve UX.
Thus, when the site is launched, it will have a solid usability foundation — meaning better traffic and more conversions for businesses. In other words, Webfor will be your business’ ounce of prevention.
Win with Webfor through testing that matters.
When users enter your website, what’s their first impression going to be? Usability testing for web design is a critical step toward creating a carefully crafted site that guides your target audience across your domain an into a conversion funnel (a sale, a phone call, an appointment, etc.).
That type of heavy lifting is best left to the experts, such as those at Webfor. For more than a decade, businesses have relied upon us to produce long-term results for them.
Our track record speaks for itself. It’s one of the reasons we’ve been honored multiple times as one of Vancouver’s “Best in Business” for web marketing and web consulting.
Webfor’s dedicated staff is comprised of conversion rate optimization experts. Whether it’s our web design and development team, our search engine gurus, or our talented and experienced content writers, we know CRO.
As the go-to digital marketing agency for the Portland and Vancouver metro areas, our team will put together a web marketing plan of action for your business, implement it across your sites, and then manage it as it makes its way across the interwebs.
Usability testing matters in digital marketing because it enables elegant and functional site design across user platforms, engaging customers, eliminating pain points and frustrations, and keeping them coming back for more.
What our customers say, says it all. We work for you, not against you.
SEO and website design are complicated and often companies over promise and under perform. That is NOT the case with Webfor. My company has been with them for a few years now and have seen a definite increase in web traffic as well as a much stronger organic ranking. I recommend Webfor whenever I get the chance (except to my competitors). They are definitely my secret weapon!
~ Ammon Child / Heaven's Best Carpet Cleaning
"Transparent" and "consultative" are the two words that come to mind when I think of Kevin and the Webfor team. Webfor has the knowledge and expertise to help any business or organization - big or small - with its digital strategy. Furthermore, Webfor consistently utilizes its talents to give back to the community through various workshops, podcasts, etc. Thank you, Webfor!
~ John Swartz
There’s no better partner than Webfor for your franchise SEO needs. Contact us today, and let’s start a conversation about how best to drive traffic to your site and to maximize your franchise’s ability to attract customers on brand recognition alone.