A CLEAN START

creating a fresh look and feel in a complacent industry

My Heaven's Best Carpet Cleaning Header
Finished Redesign for Weightwise

THE STORY

As a long-standing SEO client, Heaven’s Best Carpet Cleaning’s always had a serviceable WordPress website using a basic template and mobile plugin. Over the years, new web technologies and standards emerged and MHB started to look stale. A re-imagining of the online presence was needed.

KEY GOALS

  • Maintain consistency with the Heaven’s Best brand
  • Easy to use UI for all demographics
  • Friendly, light, and welcoming look
  • Increase online estimates and conversions

UNDERSTANDING HEAVEN’S BEST’S DESIGN NEEDS

  • wide demographic

    carpet cleaning is a service needed by anyone regardless of web savvyness

  • mobile first

    most users seek out home services on tablet or mobile devices

  • conversion focused

    create a UX that naturally flows to an estimate or contact

  • photography

    elevate the entire experience with custom, non-stock photography

THE RESULT

Heaven’s Best’s new website has been a star performer in our portfolio. From a design standpoint, we’re proud to introduce modern and thoughtful design into an industry that otherwise does not.

The use of overall soft, serene colors with splashes of vivid reds and oranges make calls to action stand out and invite conversions, while the use of iconography and large type make the site easier for users to find what they are looking for at a glance.

SHINY NEW WEBSITES = SEO BOOST

A ground-up redesign meant the ability to upgrade Heaven’s Best to our own customized WordPress back-end with the latest SEO tools, allowing us to take the next step in optimizing for search and social.

Because of this, Heaven’s Best has enjoyed increased traffic and social interaction as well as the usual conversion and site speed perks. We continue to hone in and perfect the site using heatmap data.

and we can do all this for you, too

Find out how powerful your web presence can be. Get a free site evaluation and consultation today.

or call (360) 747-7794

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