Hi-Tek electronics
Hi-Tek Electronics is a manufacturer with nearly 40 years of expertise, specializing in PCB assembly, box builds, mechanical and wire assemblies, and parts logistics. They combine precision engineering, rigorous testing, and U.S.-based supply chain reliability to deliver custom, high-quality solutions.
The Challenge
Hi-Tek Electronics recently underwent new ownership and needed a complete brand refresh—including a new logo, updated brand guidelines, and a redesigned website. Rather than relying on the typical Pacific Northwest design tropes, we focused on abstract visuals inspired by electronic components to create a distinct and modern identity.
OUR APPROACH
We designed a pragmatic brand system that pairs industrial heft with clear, human messaging. Prioritized rules over ornamentation—logo hierarchy, color palette, typography, photography direction, and explicit do/don’ts framed as a single source of truth. The brief: make brand guidance actionable, easy to follow, and operational.
EXECUTION
We refined the logo, established color and type scales, and produced a compact brand book with templates for print, web, SWAG, and signage. The new website design followed suit, with updated branding, language, CMS, service pages and much more. These design projects came together to harmonize the brand experience for current and future customers.
RESULTS
The new logo, brand messaging and website flow nicely together. With SEO and content strategy in mind, we launched a fresh experience that will improve engagement metrics, conversions, and overall placement in search engines. We take great pride in being a trusted creative digital marketing agency.
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15+ years of digital marketing and design experience driving measurable results for businesses like yours.