Inexpensive Tree Care
Inexpensive Tree Care is a Portland-area tree service company offering affordable, professional tree removal, pruning, trimming, stump grinding, and dump trailer rentals. With an ISA certified arborist on staff, they combine honest pricing, safety, and decades of local experience to care for your trees properly.
At A Glance
IN OUR FIRST YEAR:
The Challenge
Inexpensive Tree Care needed to stand out in a competitive local market and drive more qualified leads through their website. At the time, the client was managing ads on their own with little understanding of overall performance.
Thousands were spent inside a single campaign that saw little-to-no activity. However, our contact didn’t understand that results and conversions weren’t guaranteed regardless of how much you’re spending on ad platforms.
Our Approach
While we continued to maximize their SEO results, we began a targeted Search campaign highlighting an array of services. Eventually these services were shortened to a core list and we began optimizing both the site and their ads to align with expected user outcomes.
At times, this also meant testing funnel pages, landing pages and pushing users to standard content pages. Later, the site would be redesigned to include a form embedded in highly visible spaces across the site. These combined changes led to extremely high conversion rates of 10% to 15%.
Results
Our partnership with Inexpensive Tree Care has led to an immense amount of opportunity with over 300 estimate requests driven by Google Ad campaigns. From an Organic SEO perspective keywords grew from a steady 400 phrases to 2,009 today. With strong positioning in Google SERP’s and Ad, their poised to continue growing this year and for many years to come.
SEE SOMETHING YOU LIKE?
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15+ years of digital marketing and design experience driving measurable results for businesses like yours.