Lincoln City Gifts
Lincoln City Gifts is a family‑run coastal shop in Lincoln City, Oregon, selling curated jewelry, beach keepsakes, and gift baskets that reflect the town’s charm. Webfor implemented an SEO and content program that expanded visibility beyond local foot traffic and drove sustained, higher‑intent organic growth.
At A Glance
IN OUR FIRST YEAR:
The Challenge
A beloved local gift shop with modest online sales, Lincoln City Gifts lacked search visibility beyond the community: site structure and content failed to capture product demand, search engines struggled to index commerce pages, and the brand needed clearer trust signals to compete for high‑value queries.
Our Approach
We chose a fundamentals‑first play: fix technical barriers, then build a content funnel that drives authority to commerce. Priorities were: crawlability, schema markup, high‑intent keyword targeting for collection pages, and a disciplined content+linking strategy to convert search attention into sales.
Results
Organic traffic rose +3,080% in the first year, the site secured page‑one rankings for Harry & David and multiple product terms, and Lincoln City Gifts gained sustained, higher‑intent search visibility that strengthened online sales. The work delivered immediate traffic lift and a durable SEO foundation for continued growth.
On Page of Google SERP’s
In Google SERP’s
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