Posted on March 15, 2019 by Kevin Getch You’ve made the decision, it’s time to take your organization to the next level. You’re probably asking yourself questions like: “How can I get more calls/leads?” “Do I need a new website?” “What is SEO?” “Am I missing out on opportunities that are right in front of me?” These are common questions that few know the answers to. Good news, you don’t have to know the answers! You’re a business owner, Marketing Manager, Director of Sales… whatever your title, you have enough on your plate already. Digital marketing can often seem overwhelming, but you’re not alone! So where do you start? By running yourself through these questions, you’ll start to gain a new perspective on how to strategize for the future with the right agency. What motivated you to start researching digital marketing agencies or marketing as a whole? You have to start somewhere. What brought you there in the first place? Typically this breaks down to a lack of revenue growth, incoming leads are declining/stagnant or you just need some advice on what to do next. If you take a step back and think about why you’re motivated to make a change, you’ll find that the underlying issues have been in front of you the whole time. They simply need to be addressed and have a strategy implemented to improve upon them. What does success look like to you? (1 year, 2 years, 3 years from now) Success looks different to everyone. Maybe you want to double in size, increase your profit margins or add new physical locations. Having set goals for the future is an integral part of your strategy and lays the groundwork for developing a roadmap to get you there! What are your competitors doing that you’re not? Unless you’re in a very unique market, chances are you have a LOT of competitors either locally or nationally. By evaluating what your competitors are doing to be successful, you’ll start uncovering opportunities right in front of you. Does their website capture your attention? Are they producing content regularly? Are they always ranking above you on Google search?. What questions do your clients ask you on a regular basis? Are those questions being answered through the proper channels? If a potential client or current client is asking you these questions on a regular basis, people are searching for it too! If these questions are being brought up often, developing a strategy to answer those questions via your website, content, social…etc will pay off in the long run. What makes your organization unique? With the competitive nature of business, it’s important to set yourself apart. Whether that’s a superior service you offer, a high quality product or excellent customer service. Your unique value proposition should be a top selling point for new customers. If you need help preparing a unique value proposition for your organization check out this awesome resource. There is no right or wrong answer for any of these questions, and each organization/industry varies greatly in regards to what to prioritize first. Either way, the groundwork has been set and you’re ready to start strategizing what the future looks like for you. Ready to get started?