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Content strategy at Webfor is based on analytics. We study trends. We pour through data. We make informed recommendations.
Armed with data, keyword insights, and informed by our clients’ business needs, our talented content writers — who have more than four decades of combined media experience — create compelling, highly-optimized, and actionable content.
Webfor will find your target audience, turn them into customers, and retain them for you.
The content writing process begins and ends with research. Lots and lots of research. We’ll define your target audience, analyze their search habits, and create content that answers their queries and responds to their needs.
Services We Provide
Produce content for digital marketing campaigns.
More about this service
Create slogans and taglines that resonate with users.
Announce business moves that get more visibility.
Create strong headlines that drive users to engage.
Get started with our Marketing service team.
As the old saying goes, you only have one chance to make a first impression. With digital marketing, that initial impression might last, quite literally, less than a second. A good web design draws visitors in. Quality content keeps them there.
In order to improve your business’ placement in search engine results, Webfor will regularly craft new, compelling, optimized content and polish your existing web pages so that you can maximize opportunities to snag new customers. Webfor will create content that communicates your company’s vision and its values while inspiring visitors to take action.
Content is the backbone of every successful SEO strategy. Content relays information about your business’ branding and its products and services. Webfor’s talented and experienced content writers have a knack for learning and internalizing your unique brand voice and generating copy that tells your brand’s story and communicates the value of your products or services.
By transforming your website into an authentic resource that answers visitors’ questions — right where and right when they need them answered — you will be on your way to content marketing success.
Webfor’s specific content strategies vary according to our clients’ needs. One thing is essential and invariable, however: the continuous, data-informed production of dynamic, quality content that increases web traffic and boosts conversions.
For our purposes (and those of our clients), web content is basically the (often) clickable, architectural and design verbiage that’s part of the page layout itself. It usually reads more like advertising — or even billboard — copy. It’s big, bold, and concise copywriting that’s crafted to entice, inform, entertain, and drive traffic across the website itself.
Look at a piece published on the Webfor blog. That’s marketing content. Just like web content, marketing content should inform, entertain, and drive traffic. But it’s also more robust, and it’s written more like a feature or a behind-the-scenes article. Marketing content is aimed squarely at readers (i.e., potential customers) who seek information about a product or service. It’s crafted to attract and retain web visitors while also providing an authoritative voice that earns quality links from other websites.
Beth Anderson / Simpson Plumbing
Marketing and Website Design
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