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The search engine optimization (SEO) experts at Webfor will drive traffic to your website through the careful curation of quality content — not to mention the always alluring use of alliteration. Web content must do more than just inform. It must delineate and define what distinguishes your business from others.
It must motivate readers to dig deeper — to remain on your website, to act, and to share the information they gather from your content across multiple social media channels. But it also needs to appeal to algorithms and catch the eye of web crawls. With our search engine optimization services, Webfor takes a multi-faceted approach to an SEO marketing strategy to appeal to both sides of the digital marketing coin.
For the longest time, at least in terms of digital marketing, getting more traffic to your site was seen as the ultimate goal. But when those massive amounts of traffic didn’t necessarily lead to more foot traffic, more goal conversions, or more revenue, the importance of search engine optimization came to the forefront.
One of the cornerstones of SEO is high-quality keyword research: The ability to understand what your customers are searching for and the phrases they use to find it. Consider the home improvement marketplace–if you own a paint store, it doesn’t do any good to get in front of those looking for hammers, power drills, or lawnmowers.
By focusing on your corner of the industry, you reach your customers. “Home improvement” becomes “home improvement paint supplies.” This is a pretty simple example, but it illustrates how important a word or two means to your SEO efforts. And that’s why keyword research is so valuable.
While keyword research informs the content creation that appears on the site, SEO goes much deeper than that. Implementing header and meta tags that help search engines understand what’s on the page, removing dead links, and making sure the page is properly indexed. While that may not sound like much, these technical aspects are terribly important to search engines (by that we mean Google).
Page design plays a part too, ensuring speedy load times–that’s important to search engines and the humans that use them. Link-building, structured data, little to no duplicate content, content length, and even some social media marketing all play a part in SEO. By collaborating with the content, designer, and development teams, SEO work provides the connections.
Take advantage of “near me” searches near you
Whether you own one business, a regional company, or a nationwide chain, local SEO is still the bread and butter of any SEO strategy. In addition to traditional on-page optimization, local SEO emphasizes the importance of grabbing the attention of those looking for your service or products now.
Nearly 50 percent of all Google searches are for local businesses. By ensuring your local online presence is rock solid (Google Business Partner, directories, Google Maps, and other information), your business becomes more relevant for those local searches. We put you in front of those nearby customers looking for what you offer.
Improved rankings translate to more traffic
Webfor’s nationwide SEO services strive to improve your search engine rankings, capture new audiences, and give you a bigger share of the marketplace. By making your website more “search engine friendly,” we can keep you ranking at the top for keywords relevant to your business.
Nationwide website rankings are always going to be more competitive, but Webfor works to get you the traffic that really matters. Through keyword research, we gain a better understanding of what your customers are looking for. The eyeballs you want are the ones attached to the people looking to buy your products or services.
Highly searchable products and unbeatable online store design
By taking a close look at the unique products and services on your eCommerce site, we’ll identify opportunities for boosting online purchases and enticing users to come back again in the future. In other words, our eCommerce SEO services are designed with your customers in mind.
This includes keyword research that zeroes in on what your customers are searching for and content that engages customers and search engines alike. When used in conjunction with thoughtful web design and a dependable eCommerce platform, your online store will truly be working for you.
We Helped ZoomInfo (Formerly DiscoverOrg) Increase Their Organic Traffic by More Than 400%!
After an initial evaluation, Webfor discovered a need for on-site and off-site SEO services, made recommendations, and helped with implementation. The successful SEO campaign included improved title and meta tags, on-page SEO optimizations, as well as work with directories, Google applications, and other opportunities.
After work began, Zoominfo acquired RainKing, a site with more than two million URLs. We were able to combine the two sites without losing the existing “juice” of the new site and the year-over-year results of the relationship were fantastic. A 464% increase in organic traffic, a 114% increase in conversion percentages, and a ridiculous 1,438% increase in page one keyword rankings.
The custom SEO plan, incredible collaboration, long hours, and hard work paid off in other ways, too: Webfor was awarded the Best SEO Campaign of 2018 from the American Marketing Association. This is just one example of our enterprise SEO services at work, but we supply the same level of dedication and determination to all our clients.
It can be hard to compete with the nationwide companies that share the same marketplace as you do. By taking advantage of local SEO services, improved Google listing and map information, and concise keyword research, you’re able to zero in on the customers that matter most: the ones close to home.
If you serve a niche audience, why butt heads with a business that tries to be all things to all people? As an SEO agency, our experts find who your customers are, and what they’re looking for, and bring them to you. With on-page optimizations, technical SEO, and other services such as PPC advertising, we help your customers find you.
Beth Anderson / Simpson Plumbing
Marketing and Website Design
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