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The digital revolution moves at the speed of light. With so much data being created and manipulated each and every day, it’s no wonder that the language we use to describe this process changes just as rapidly.
Think of how many terms we’re now familiar with that were completely alien to most people just a generation ago: SEO, CRO, UX, interaction design, just to name a few.
E-commerce simply means online transactions. Webfor will work with you and for you to put in place a powerful suite of tools that track and verify results for e-commerce transactions. We’ll produce content to increase conversions, boost your customer base, and generally tighten the bolts and grease the machine so that visitors will experience less frustration — fewer pain points — as they navigate across your site.
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We’ve said it before — and we’ll say it again: There is no limit to what Webfor can help you achieve with your e-commerce website. We’ll work to make online shopping simple and secure for your customers. Plus, your e-commerce site will be optimized for desktop, mobile and tablet, and our flexible platforms allow for nearly limitless product pages and categories, including one-page checkout, two-way sync with Quickbooks, and much more.
Partner with Webfor today — and watch us create e-commerce site solutions that are perfectly suited for both your business and your future.
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First and foremost, Webfor will ensure that your site’s search usability is functioning at a high level. This is a key area of focus for us. Sites with search functions that score low on usability ratings are one of the main reasons why visitors abandon websites and head straight to competitors.
A few years ago, eConsultancy reported that “30 percent of visitors will use the internal site search box to look for products.” That number is almost certainly higher now. Properly functioning e-commerce sites with internal search availability provide a host of benefits to business owners. As eConsultancy writes, “Effective site search means better usability. … This can translate into higher sales, as customers who find what they are looking for easily are more likely to make a purchase.”
The better UX (user experience) made possible in part by quality search functions also means customers spend more time on your site, are more likely to return to your site, and are more likely to think highly of your brand.
Cludo found that “conversion rates for site search users can be up to 50 percent higher than the average.”
“These are low-funnel buyers who typically know what they want,” Cludo continues, “so they’re more likely to produce greater ROIs (returns on investment.)”
BigCommerce reports on data indicating that 70 percent of e-commerce website search functions are unable to return results relevant to the user, such as product synonyms for those occasions when the user doesn’t enter the exact product name.
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Beth Anderson / Simpson Plumbing
Marketing and Website Design
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