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What is PPC marketing? Pay-per-click marketing, or PPC, sometimes referred to as cost-per-click, or CPC, is a digital advertising model employed by publishers to direct internet traffic to websites whenever users click an ad. That’s a good nutshell definition of what constitutes a major portion of the paid ad campaigns online.
PPC is a highly cost-effective way to boost online sales. Coordinated with a campaign of precision tracking, data analysis, and local search strategies, businesses and agencies can target customers who are ready to make a purchase. Instead of driving by a billboard, Webfor PPC marketing services bring the billboard to your customer.
Effective PPC tactics that grow brand awareness and drive conversions.
More about this service.Get in touch to receive a free discovery session, analysis and recommendation. We take a comprehensive approach to your specific needs. We don’t just say we can get results; we get them.
Our PPC processes are effective at attracting new customers who are also ready to buy your product or service right now. With pay-per-click advertising, you not only increase sales but target potential customers who are already on the lookout for your kind of product or service.
To effectively capture your potential customer’s business, your ad message must quickly register and resonate with your target buyers. That can be a challenge, because search engines, the consumers who use them daily, and your competitors are constantly evolving.
More than 90% of worldwide searches occur on Google. As such, Google Ads is the 10,000-pound gorilla when it comes to PPC marketing services.
But you don’t want to reach everyone. Just the ones who need what you’re selling.
Our PPC marketing experts have been Google Ads-certified and target those high-value customers who are ready to buy.
Google Ads isn’t the only game in town, though. Social media platforms, such as Facebook, Instagram, TikTok, and others also provide opportunities to speak directly to consumers who are in the market for your products and services.
Our PPC experts consider several factors before choosing the right platform, budget, and tone for your social media PPC marketing campaigns.
A moving company based in Portland, Oregon, used our PPC marketing services to improve the conversion rates of their online advertising via Google Ads.
A recent year-over-year comparison showed that our placements, ad copy, landing pages, and other efforts led directly to a 46% increase in conversions and a whopping 87% increase in conversion rates!
That’s a ton of bang for their PPC buck.
If you’re having difficulties promoting your product online and getting visitors to convert once they arrive at your website, you may be wondering what’s holding things back. You’ll need smart, elegant page designs and quality, actionable content marketing in order to keep them there. And, most importantly, to keep them converting.
As your personal PPC management agency, Webfor puts all this together for you in a package of services that will drive traffic and lead to consistent conversions. We design sharp and effective PPC landing pages that will encourage your website’s visitors to engage with your product or service. We tie it all together with quality content informed by data and written in your brand voice.
Truth is, the tricks of the trade are basically the same, whether your potential customers are clicking one of your PPC ads or if they’re already at your website looking to convert. Bottom line: You’ll need to tell them why they need your product or service and how you differ from your competitors.
Capitalizing on PPC traffic
At Webfor, we like to say that we’re “nerds who found their niche.” Each and every member of the team brings a specific skill set — often more than one specific skill set — to the work they do on behalf of Webfor’s clients.
One of the most widely shared of all the nerd niches is CRO. Conversion rate optimization is a valuable tool that involves a combination of interpretive analytics and user feedback to help improve the user experience (UX). And a better experience leads to more conversions.
Small business owners, large business owners, entrepreneurs, franchise owners, and others hoping to grow their businesses should think of website visitors as guests in their shops. Invite them in, make them feel comfortable, give them precisely what they want, and encourage them to come back again — and again and again.
Search engine marketing (SEM) involves a variety of disciplines and initiatives, all of which are geared toward providing a welcoming experience to web browsers. The aforementioned CRO strategies are a big part of what takes place behind the scenes; they play a major part in PPC conversions.
We offer a full slate of digital marketing services chock full of acronyms. In addition to PPC, CRO, and SEM, our UX efforts ensure that, once customers come to your site, they find what they’re looking for. Webfor SEO experts bring in interested parties organically, fusing the technical aspects of optimization with high-quality content.
Designing and developing attractive websites, ensuring fast load times, and keeping downtime to a minimum round out our suite of digital marketing services. Webfor also offers brand identity services, logo design, reputation management, and a host of other services to update your look or give your business a cohesive voice across your marketing efforts.
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