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What is PPC marketing? Pay-per-click marketing (PPC), sometimes referred to as cost-per-click (CPC), is a digital advertising model employed by publishers to direct internet traffic to websites whenever users click an ad. That’s a good nutshell definition of what constitutes a major portion of the paid ad campaigns online.
PPC is a highly cost-effective way to boost online sales. Coordinated with a campaign of precision tracking, data analysis, and local search strategies, you target customers who are ready to purchase your products or services. Instead of driving by a billboard, Webfor PPC marketing services bring the billboard to your customer.
This is especially effective at attracting new customers who are also ready to buy your product or service right now. With pay-per-click advertising, you not only increase sales but target potential customers who are already on the lookout for your kind of product or service.
To effectively capture your potential customer’s business, your ad message must quickly register and resonate with your target buyers. That can be a challenge, because search engines, the consumers who use them daily, and your competitors are constantly evolving.
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More than 90 percent of the searches in the WORLD happen on Google. As such, Google Ads is the 500-pound gorilla when it comes to PPC marketing services. But you don’t want to reach everyone–just the ones that need what you’re selling. Our PPC marketing experts have been Google Adwords certified and target those high-value customers that are ready to buy.
Google ads aren’t the only game in town, however. Social media platforms, such as Facebook, Instagram, Snapchat, and others also provide opportunities to speak directly to consumers that are in the market for what you’re selling. Our PPC experts consider several factors before choosing the right platform, budget, and tone for your social media PPC marketing campaigns.
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If you’re having difficulties promoting your product online and getting visitors to convert once they arrive at your website, you may be wondering what’s holding things back. You’ll need smart, elegant page designs and quality, actionable content marketing in order to keep them there. And, most importantly, to keep them converting.
As your personal PPC management agency, Webfor puts all this together for you in a package of services that will drive traffic and lead to consistent conversions. We design sharp and effective PPC landing pages that will encourage your website’s visitors to engage with your product or service. We tie it all together with quality content informed by data.
Truth is, the tricks of the trade are basically the same, whether your potential customers are considering clicking one of your PPC ads or if they’re already at your website looking to convert. Bottom line: You’ll need to tell them why they need your product or service and how you differ from your competitors.
One of the first and most critical steps in PPC marketing is keyword research. Webfor analyzes and uncovers search keywords that make the most sense for your specific business. Webfor pay-per-click management uses that data to drive targeted, motivated, and qualified traffic to your website.
Webfor also conducts extensive keyword research in order to remain on top of changes to search engine optimization best practices. We implement our strategies, leading inevitably to an increase in your business’s online presence and relevance. This means long-term, continuously improving return on investment (ROI).
The distinct paid marketing and PPC strategy employed by Webfor’s experts will establish goals for lead generation and volume, cost-per-acquisition, and geo-targeting. We even determine the best days and times of the day or night to target potential customers — right down to the second. The user’s experience will be optimized based on their specific operating system.
Creating and implementing your PPC campaigns is one of the most rewarding parts of the job for us here at Webfor. Search engines (and users) require a synergy between keywords, ad copy, and landing page content. When it comes together, you’ll reap the benefits of an optimized paid advertising experience.
Our experienced search marketing professionals are experts at creating relevant ad copy that will capture your target customer’s attention. And when they click through to your website, landing pages that keep them laser-focused on the products and services you offer.
Webfor keeps our thumb on the pulse of your business’s digital marketing efforts. We analyze — and then re-analyze — the effectiveness of PPC campaigns by tracking visitors and how they interact with your site. This allows our team to monitor, tweak, and strengthen our marketing initiatives during your ad spend.
Webfor’s data experts help our team make the best and most informed decisions on your behalf. What that means for our clients: increased engagement and conversions, decreased bounce rates (the number of people who leave the site without converting), and — again — an improving ROI.
Webfor’s search marketing experts consistently monitor and adjust PPC programs to maximize returns in successful campaign areas, while re-allocating budget away from underperforming keywords and phrases. In other words, we fine-tune our efforts as we go, so that your business remains on top.
Everything we do is geared toward helping local businesses succeed through our friendly, personable, and rigorously engaged suite of digital marketing services. Our PPC marketing services work to get engaged customers to your site. But is your site ready?
Capitalizing on PPC traffic
At Webfor, we like to say that we’re “nerds who found their niche.” Each and every member of the team brings a specific skill set — often more than one specific skill set — to the work they do on behalf of Webfor’s clients.
One of the most widely shared of all the nerd niches is CRO. Conversion rate optimization is a valuable tool that involves a combination of interpretive analytics and user feedback that helps improve the user experience (UX). And a better experience leads to more conversions.
Small business owners, big business owners, entrepreneurs, franchise owners, and other people hoping to grow their business should think of website visitors as guests in their shops. Invite them in, make them feel comfortable, give them precisely what they want, and invite them to come back again — and again and again.
Search engine marketing (SEM) involves a variety of disciplines and initiatives, all of which are geared toward providing a welcoming experience to web browsers. The aforementioned CRO strategies are a big part of what takes place behind the scenes and play a major part in PPC conversions.
We offer a full slate of digital marketing services chock full of acronyms. In addition to PPC, CRO, and SEM, our UX efforts ensure once customers come to your site they find what they’re looking for. Webfor SEO experts bring in interested parties organically, fusing the technical aspects of optimization with high-quality content.
Designing and developing attractive websites, ensuring fast load times, and keeping downtime to a minimum round out our suite of digital marketing services. Webfor also offers brand identity services, logo design, and a host of other design products to update your look or give your business a cohesive, updated look throughout your marketing efforts.
Beth Anderson / Simpson Plumbing
Marketing and Website Design
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