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One of the things we love most about our gig here at Webfor is helping our clients brainstorm and then define their company’s brand. This is not always as straightforward as it seems, which is what makes the process so invigorating. Although logos, images and typography — plus the packaging and swag they adorn — are one part of brand identity, they aren’t the whole shebang.
Author and marketing guru Seth Godin provides one possible definition. He says a brand is “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” We think Godin’s nifty definition does a good job of hinting at the very elusiveness that makes identifying a company’s brand such an organic, fun and fulfilling process.
Defining your brand means more than just listing the services or products you’re offering to potential customers. It means finding that sweet spot that differentiates the experience of buying your product or using your service from that of all your competitors.
Guiding you through the branding process is a responsibility we take seriously, but it’s also one of the most exciting aspects of our business.
Webfor helps Vancouver and Portland companies (not to mention others from across the United States) forge a unique branding identity. A strong brand, made up of a logo, color scheme, typography and supporting graphics, will unite your marketing efforts under a recognizable banner. You’ll be able to use this collateral everywhere you choose to market your company’s presence: storefronts, business cards, websites, social media and more!
The marketing gurus at Webfor have decades of combined experience, as well as detailed, comprehensive, cutting-edge marketing chops that will define, refine and streamline a contemporary brand image that reflects the vision you have for your company.
On top of that, you’ll have the Webfor team on your side, codifying your brand’s guidelines and standards, ensuring consistency across multiple channels and platforms. Guidelines and standards include but are not limited to rules for color, type, spacing, and logo use.
Webfor: It’s where your brand begins.
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Julia Maglione / Workforce Southwest Washington
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