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Brand Identity & Branding Experts in Vancouver, WA
New brand materials to set you up for a modern advertising landscape.
One of the things we love most about our gig here at Webfor is helping our clients brainstorm and then define their company’s brand. This is not always as straightforward as it seems, which is what makes the process so invigorating. Although logos, images, and typography — plus the packaging and swag they adorn — are one part of brand identity, they aren’t the whole shebang.
What is Brand Identity? What is Branding?
Author and marketing guru Seth Godin provides one possible definition. He says a brand is “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” We think Godin’s nifty definition does a good job of hinting at the very elusiveness that makes identifying a company’s brand such an organic, fun, and fulfilling process.
What’s your brand identity?
Defining your brand means more than just listing the services or products you’re offering to potential customers. It means finding that sweet spot that differentiates the experience of buying your product or using your service from that of all your competitors.
Guiding you through the branding process is a responsibility we take seriously, but it’s also one of the most exciting aspects of our business.
Branding Services We Provide
We’re the best at what we do, and we can prove it.
Find out how we can help you grow your brand.
Here’s what the Webfor branding process entails.
- Getting to know you and your company
- Understanding your products and/or services
- Pinpointing your target audience
- Evaluating your competition
- Defining and marketing your brand
How do your Vancouver, WA branding services help grow my business?
Webfor helps Vancouver and Portland companies (not to mention others from across the United States) forge a unique branding identity. A strong brand, made up of a logo, color scheme, typography, and supporting graphics, will unite your marketing efforts under a recognizable banner. You’ll be able to use this collateral everywhere you choose to market your company’s presence: storefronts, business cards, websites, social media, and more!
Define. Refine. Streamline. Win!
The experts at Webfor have decades of combined experience, as well as comprehensive marketing chops informed by cutting-edge theories tested and put into practice. We will define, refine and streamline for you a contemporary brand image that reflects the vision you have for your company.
On top of that, you’ll have the Webfor team on your side, codifying your brand’s guidelines and standards, ensuring consistency across multiple channels and platforms. Guidelines and standards include but are not limited to rules for color, type, spacing, and logo use.
We help people. That means you, too. Get in touch for a free consultation and discovery session.
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Recent News, Strategies, and Events
Get the latest news in marketing, design and our agency from our team. Tactics, new ideas and perspectives await!
