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Brand Identity

New brand materials to set you up for a modern advertising landscape.

One of the things we love most about our gig here at Webfor is helping our clients brainstorm and then define their company’s brand. This is not always as straightforward as it seems, which is what makes the process so invigorating. Although logos, images and typography — plus the packaging and swag they adorn — are one part of brand identity, they aren’t the whole shebang.

What is Brand Identity and Branding?

Author and marketing guru Seth Godin provides one possible definition. He says a brand is “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” We think Godin’s nifty definition does a good job of hinting at the very elusiveness that makes identifying a company’s brand such an organic, fun and fulfilling process.

Here’s what the Webfor branding process entails.

  • Getting to know you and your company
  • Understanding your products and/or services
  • Pinpointing your target audience
  • Evaluating your competition
  • Defining and marketing your brand

How does Branding Services Help Grow my Business?

Webfor helps Vancouver and Portland companies (not to mention others from across the United States) forge a unique branding identity. A strong brand, made up of a logo, color scheme, typography and supporting graphics, will unite your marketing efforts under a recognizable banner. You’ll be able to use this collateral everywhere you choose to market your company’s presence: storefronts, business cards, websites, social media and more!

Webfor branding services case study for Moe Haus Construction

Branding Services for Greater Vancouver Chamber of Commerce


Define. Refine. Streamline. Win!

The marketing gurus at Webfor have decades of combined experience, as well as detailed, comprehensive, cutting-edge marketing chops that will define, refine and streamline a contemporary brand image that reflects the vision you have for your company.

On top of that, you’ll have the Webfor team on your side, codifying your brand’s guidelines and standards, ensuring consistency across multiple channels and platforms. Guidelines and standards include but are not limited to rules for color, type, spacing, and logo use.

Webfor: It’s where your brand begins.


Branding Services case study

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What our customers say, says it all.

We’ve proven our knowledge and service stands above the competition. See what real customers have to say about us.

“Webfor did an amazing job building the website for our youth career center. Following our brand guidelines, they created an eye-catching and appealing site and offered suggestions to make the site user-friendly and compatible with mobile devices – which is what most of our audience will use to access the site. Stellar professionals, they know their stuff and we would use them again.”

Julia Maglione / Workforce Southwest Washington
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