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Many businesses chase individual marketing tactics without a comprehensive strategy in place to tie them together. However, without an overall marketing strategy in place, these businesses may not be able to increase the effectiveness of each of those individual tactics, which should, in theory, work together to reach established goals.
A comprehensive marketing strategy, on the other hand, presents business owners with an amazing opportunity to step up and stand out with a uniquely integrated marketing strategy.
Many local business owners think the creation and implementation of a marketing strategy are cost-prohibitive for them — something that’s only reserved for bigger businesses and Fortune 500 companies.
Not so. Webfor brings this high-level creative work back down to earth. It’s fundamental to the work we do on behalf of our clients — large, small, and in-between.
And it will change everything for you and your business.
Webfor has developed a proprietary marketing framework that encompasses strategy and makes it part of the ongoing fabric of who you are as a company. When you internalize strategy as part of who you are, you will be blown away by the results.
Check out some of our case studies.
Marketing tactics for social media platforms.
Cookie-based advertising using AdRoll or other tools.
Get your small business on the map.
Your marketing strategy is not just a strategic plan on how to market to your customer; it is the process of identifying who you are and aligning that with how you serve your customers. This strategy must reach your customers at the highest level across their varied experiences.
Your customers’ needs and desires are continually changing. If you want to win their business and gain more market share, you need to be focused on delivering an exceptional customer experience.
This means you need to be ready to adapt right along with your customers.
Once you know your customers, you can anticipate their needs and deliver on them even before they provide feedback.
Whether you’re a global company or a small business, we’ve worked with companies like yours and helped them succeed. In fact, that is our Purpose: to help people succeed. It all starts with gaining a deeper understanding of the psychological needs of our clients and their customers.
If you understand your customer at the deepest level, then it isn’t as hard to create the right messaging that resonates. If you love your customers and want to serve them, you will continually do everything you can to listen and adapt to their ever-changing needs. There are several ways to gain a deeper understanding of your customers’ fears, uncertainties, desires, behaviors, and how they make decisions, including:
This deep understanding of your customers, their psychological needs, and their behaviors allows you to ensure the right messaging is getting to them at the right places and times. This is done through:
By developing a measurement plan with clear key performance indicators (KPI), you’ll be able to monitor what’s working and what’s not. Then we’ll adjust the plan accordingly to maximize client experience, budget, and effectiveness through:
If you want to grow and be the best, you need a well-thought-out and customer-centric marketing strategy. The good news is that we love meeting with great people, and we get excited when taking on new challenges and helping good companies succeed.
Let’s jump on a quick call (or send us a message) to better understand your needs and see if it’s something we both feel would be a good fit.
Beth Anderson / Simpson Plumbing
Marketing and Website Design
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