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Whether you want to create a targeted paid social media campaign or a highly effective social media strategy it starts with knowing your audience so you know how to reach that audience. More and more, that audience is on social media.
Social media marketing is a combination of quality AND quantity. Webfor creates posts, graphics, and messages tailored to specific social media platforms. Facebook audiences represent a much different demographic than Instagram – we help you speak to both customer bases.
A social media marketing plan may consist of both organic (non-paid) and paid social strategies in order to build and engage with your audience. This goes beyond posting an image or relaying event information. Our carefully crafted content is created to reach distinct audiences – there is no one-size-fits-all solution. Our efforts go beyond your profile as well as we reach out to influencers that can help spread your message.
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Social media gives you an opportunity to showcase your best work, give insight into who you are as a company, and have conversations about your business with your customers. You need to meet your current and future customers where they are, and studies show that a vast majority of Americans use at least one social media platform daily.
Webfor outlines who your target audience is and uses that data to determine which platform is best suited for your business. With a social media plan in place, you’re able to have clear and concise business information on your profiles that communicates professionalism and credibility.
Having a large following is the name of the game when it comes to social media. But having an engaged following that takes action and promotes your brand is what helps the bottom line. A strong social media presence will bring customers to your website, ready to buy your products or services. Following a well-crafted social media calendar, Webfor will help capture those customers.
Through paid advertising, Webfor will put you in front of users that have been actively searching for products or services like yours. This is known as Top Of Mind Awareness and allows you to roll out the red carpet when potential customers are ready to pull the trigger on their next purchase.
Recent studies say that nearly 80 percent of the American population has at least one social media profile. Many of us operate on multiple platforms, such as Facebook, Twitter, Instagram, and others. And while they’re perfect for sharing pictures of the kids or posting funny videos, social media can also be a powerful aspect of your company’s digital marketing plans.
Webfor turns your social media presence into something more than a once-in-awhile post about a new product or service. You’ll speak directly to customers, get immediate feedback from potential customers, and reach untapped markets. Through likes, shares, reviews, and tags, your customers become your personal marketers.
Beth Anderson / Simpson Plumbing
Marketing and Website Design
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