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Whether you want to create a targeted paid social media campaign or a highly effective social media strategy, it starts with knowing your audience first before you begin to effectively reach them.
More and more often, that audience is on social media.
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Social media marketing is a combination of quality and quantity. Webfor creates posts, graphics, and messages tailored to specific social media platforms. Facebook audiences represent a much different demographic than Instagram, for instance. We help you speak to both customer bases.
A social media marketing plan may consist of both organic (non-paid) and paid social strategies in order to build and engage with your audience. This goes beyond posting an image or relaying event information. Our carefully crafted content is created to reach distinct audiences; there is no one-size-fits-all solution. Our efforts go beyond your profile as we reach out to influencers on your behalf who can help spread your message.
Check out some of our case studies.
Social media gives you an opportunity to showcase your best work, give insight into who you are as a company, and have conversations about your business with your customers.
You’ll need to meet your current and future customers where they are, and studies show that a vast majority of Americans use at least one social media platform daily.
Webfor defines your target audience and uses data analyses to determine which platform is best suited for your business. With a social media plan in place, you’re able to have clear and concise business information on your profiles that communicates professionalism and credibility.
Having a large following is the name of the game when it comes to social media. But having an engaged following that takes action and promotes your brand is what helps the bottom line. A strong social media presence will bring customers to your website, ready to buy your products or services. Following a well-crafted social media calendar, Webfor will help capture those customers.
Through paid advertising, we’ll put you in front of users who have been actively searching for products or services like yours. This is known as top-of-mind awareness (TOMA) and allows you to roll out the red carpet when potential customers are ready to click the “Buy Now” button.
Recent studies say that nearly 80% of the American population has at least one social media profile. Many of us operate on multiple platforms, such as Facebook, Twitter, TikTok, or Instagram. And while they’re perfect for sharing pictures of the kids or posting funny videos, social media can also be a powerful aspect of your company’s digital marketing plans.
Webfor turns your social media presence into something more than a once-in-awhile post about a new product or service. You’ll speak directly to current customers, get immediate feedback from potential ones, and reach untapped markets. Through likes, shares, reviews, and tags, your customers become your personal marketers.
Beth Anderson / Simpson Plumbing
Marketing and Website Design
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