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As we think about (and write about) social media strategies at Webfor, we’re constantly reminded of just how powerful social media advertising is in establishing, building, and maintaining customer enthusiasm for our business clients.
As a digital marketing firm that handles social media marketing and social media development strategies, Webfor is able to target specific audiences based on appropriate — and data-informed — demographics, locations, interests, genders, and more.
The key word in that paragraph above is “target.” Analytics allows the expert social media gurus at Webfor to pinpoint precisely the type of person most likely to search for your product or service — and then to convert that searcher into a loyal customer.
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Hootsuite has a good piece that summarizes the steps involved in a successful social media marketing strategy. But first: What is a social media marketing strategy? According to Hootsuite, it’s “a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose. The more specific your strategy is, the more effective the execution will be. Keep it concise. Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure.”
This is crucial advice. Your social media marketing plan should be specific, attainable, and, perhaps most importantly, measurable. When you partner with Webfor, we help you get a grip on each of these steps.
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As far as growing your business is concerned, certain social media metrics, such as retweets and likes, are important and a lot of fun to monitor and track. But how valuable are they? For most small, local businesses, it’s probably more important to track other metrics, including web referrals and conversion rates.
As a business owner, you want potential customers to not only find you, like you and retweet you — but to convert as well. Conversions can mean a lot of things, depending on your particular business objectives — anything from subscribing to your newsletter; filling out an online contact form; requesting an estimate; calling your office; making an appointment; or, of course, purchasing your product or service.
Webfor will constantly monitor your website, opening up the hood to make sure everything is running at peak, optimal performance. Webfor’s the master of harnessing the power of social media in order to increase both your return on investment (ROI) and your conversion rates. Utilizing the best tools, analytics, and heatmaps, we’ll examine your web traffic, including your visitors’ time on page, bounce rates, and more.
Over time, we will be able to use that data to do competitive analyses and make informed recommendations for future social media strategies.
Then we’ll start the process all over again, working with you to determine possible new web designs, adding quality, actionable content, and suggesting structural changes to the backend of your website in order to maximize conversions and eliminate user roadblocks.
We won’t let anything fall through the cracks. We’ll be with you every step of the way. And when your business starts to grow, we’ll be there to help you share the good news on Twitter, Facebook, Instagram, TikTok, or whatever social media platforms spring into popularity in the near or far future.
That’s something worthy of a ton of likes.
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Beth Anderson / Simpson Plumbing
Marketing and Website Design
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