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How a website looks, tri-fold brochures that are handed out at trade shows, even the designs on cocktail napkins at a wedding reception all use elements of graphic design. But it’s much more than picking the right picture or choosing complimentary colors.
There are technical aspects to consider, too. Graphic designers must consider the shape of a design, where elements should be placed, what message is trying to be conveyed, and how the finished product will be replicated over different media. Differences between print, web, TV, and others must be considered.
Webfor takes the time to learn about our clients, what they want to convey with their brand as well as their overall marketing efforts. This could be incorporating branding that already exists, creating new assets, or designing peripheral content that complements established materials.
Personality plays a huge part in the process. Do you like Ford Broncos bounding over rough terrain or do you prefer the “Vespa life?” Certainly, the type of business will play a part, but you aren’t necessarily limited by that, either. During this discovery conversation, Webfor will gain as much insight as possible.
Through polished sketches, rough comps, and final presentations, it all comes together to create a brand, a logo, and other marketing materials that meet your approval and create engagement with your customers.
There’s a reason everybody uses the same icon, graphic, or photo libraries: It’s fast and easy. But, in a world where off-the-shelf web solutions are increasingly available, cookie-cutter marketing efforts begin to dissolve into one another. Why not separate yourself from the rest of the pack?
Custom illustrations give your website, print assets, and other marketing efforts a look and feel that’s all your own. Why search for graphics that are “close enough” when you can have images that meet your specific needs?
Through website development, print materials, and other marketing tools, you have the opportunity to sell yourself before you even mention your product or service. Through custom graphic design from Webfor, your customers will know exactly where you’re coming from.
It’s just one facet of your marketing efforts, though. Content development, search engine optimization, PPC, and social media management all work together to keep your current customers engaged while speaking to potential customers that need your products or services.
We’ve proven our knowledge and service stands above the competition. See what real customers have to say about us.
Michael Dinerstein / Recording Connections
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