Why You Can’t Keep Ignoring Pinterest

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Pinterest LogoBy Sara Thompson

If you’re marketing your business through social media there’s no doubt you’ve heard of Pinterest. But, are you using it? Taking on yet another social network on top of your efforts on Facebook and Twitter may sound like just another way to waste your increasingly valuable time. However, you may be surprised at just how quick, easy and rewarding Pinterest can be.

Pinterest drives more referral traffic than Twitter― more than LinkedIn, Google+ and YouTube combined.

The image-driven network has worked its way to 70 million users since launching in 2010, (reaching 10 million faster than Facebook did) and shows no sign of slowing down.

Who Uses Pinterest?

A whopping 80 percent of “pinners” are middle-to-upper class women between the ages of 25 and 55, but more and more men are joining the network everyday. The demographics Pinterest Monthly Page Viewsare expected to even out a bit, but I expect Pinterest to to continue as the female-centered
network that it is. Which is just fine, because we all know that when it comes to household purchases, it’s women you want to influence. For now and the foreseeable future, Pinterest is basically a wonderland where women pass around images, ideas and helpful tips as fast as they can.

Nordstrom Pinterest FollowersWhat Brands Are Succeeding?

Many types of businesses will succeed on Pinterest. Although, those with incredible visuals and female interest are suited best. If you’re involved in 
fashion, food, interior design, beauty, health/fitness, travel, weddings or photography, Pinterest is your yellow brick road, and your emerald city is an avalanche of referral traffic.

How Is This Worth Your Time?

You pin your inspiring eye candy, which acts as a link to wherever the image exists online (or the link you paste in), and wait for your followers repin it, like it, share it on other social networks, email it directly to a friend, and/or click the link and visit your site. Now, I know this sounds familiar, but, what makes Pinterest different from other social networks is the life of a pin. “While brands’ pins receive 40 percent of all the clicks they’ll ever receive within the first day and 70 percent take place in the first two days, the last 30 percent of clicks span the course of a month,” according to Piquora. Whereas, a Facebook post will make 75% of the impressions it’s going to make in the first 2.5 hours.

Number Of Brands Using Pinterest

And, when 21% of Pinterest users are buying what they see, how can you deny it’s marketing power?

Your Business On Pinterest

Not sure where to begin? Well, the users of Pinterest may have gotten the ball rolling for you.

Try this out:

Go to the URL field in your browser and put in pinterest.com/source/yourwebsite.com. Pinterest will pull up every pin that originated from your domain. You can discover what people have already pinned from your website, who has been pinning it, and what they think of your brand based on their comments.

Are you finally convinced that Pinterest is worth the effort? Stay tuned for our Pinterest strategy post!

* Statistics used in graphics and more can be found here.

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