Paid Advertising Specialist

Job Description

At Webfor, we believe in treating our client’s business like it’s our own. We are a results-driven digital & creative marketing agency working with local, national, and global companies. Our single objective; be a trusted, strategic, long-term partner with our customers, internal and external.

We are a nimble, diverse, and inclusive group of nerds who found our niche. From creative designers, web development experts, CRO/UX/UI analysts, and AM Strategists to SEO, SEM, SMM, and Content Marketers; we offer a wide range of services to deliver growth and results.

We are looking for someone who is passionate about Paid Advertising and has previous experience in PPC marketing. In this role, you will be responsible for managing and optimizing pay-per-click advertising campaigns for our clients, creating and developing client PPC strategies, and more.

This includes conducting keyword research, developing and implementing paid advertising tactics, and analyzing ad performance to improve campaign effectiveness. You will also work closely with our clients to understand their goals and recommend the best-paid advertising strategy to meet those goals. Strong analytical skills and experience in paid advertising management are a must for this role. If you have a passion for paid advertising management and are ready to take your career to the next level, we want to hear from you!

Job Responsibilities:

This is a part-time position: 20 hours per week with the opportunity to move to full-time as work permits.

• Manage and optimize PPC advertising campaigns to meet client goals and objectives, including lead generation, brand awareness, and e-commerce sales.
• Conduct keyword research and create ad groups, campaigns, and ad copy to improve campaign performance.
• Use bid management and budget management tools to optimize campaigns and maximize ROI.
• Use analytics tools to track and report on campaign performance, and make data-driven decisions to improve campaign performance.
• Collaborate with other teams, such as creative and web development, to ensure a cohesive approach to online advertising efforts.
• Communicate campaign performance, results, and recommendations to clients regularly.
• Maintain awareness of industry and consumer trends, technological advances, and emerging platforms.
• Collaborate with marketing, design, and development teams to increase opportunities

Qualifications and Characteristics of the ideal candidate:

• Proven experience managing and optimizing pay-per-click (PPC) advertising campaigns for clients
• Strong analytical skills, including the ability to measure and analyze campaign performance, and make data-driven decisions
• Experience with bid management and budget management tools, such as Google Ads and Bing Ads
• Ability to both conceptualize and execute new PPC campaigns and review/restructure existing campaigns to improve results
• Strong communication and collaboration skills, with the ability to work closely with clients and cross-functional teams
• Strong understanding of the digital advertising landscape, including emerging trends and technologies
• Experience with Landing page design, A/B testing, and optimization techniques to improve the performance of campaigns
• Preferably located in the Portland, OR / Vancouver, WA metro area or Florida.
• Has a dedicated, professional workspace from home.

About Webfor

We started in 2009, and have a dynamic team of highly skilled, and very cool group of humans. Webfor’s first priority is to fulfill our customer’s expectations. Internal and external customers. We refer to this as the three R’s: Relationship, Results, and ROI.

The company culture we are building is important, results are about our clients and our employees, The 3 R’s apply to all our customers…

We are seeking an individual who:

• Thrives on relationship-building
• Understands digital marketing strategy
• Craves a company committed to an inclusive and diverse culture
• …and is passionate about growing and succeeding.
• Even if you don’t check all the boxes above and find yourself excited by this opportunity, we encourage you to apply for this position.

Our goal is to be dynamic trendsetters; building an energetic team that’s looking for a long-term work home to flourish and grow professionally and personally.

Work and fun don’t have to be opposing ideas!

We are an established web design and search agency that’s growing fast! We’re looking for team members who will fit in well with our culture and want the ability to advance and grow!