Our Search Engine Optimization or SEO Services can improve your rankings in the search engines, increase traffic and give you an edge over your competition.
SEO involves making your website more “search engine friendly,” creating optimized website content, as well as using innovative linking techniques to assist the search engines in determining your website’s relevance for your most profitable keywords.
With over 100 billion searches per month on the 3 major search engines (Google, Yahoo, & Bing), the “buying decisions” influenced by these search engines represent the largest economy in the world. ~Kevin Getch, Webfor President
Search engines are the #1 way new buyers find your website, so it is imperative that you partner with a professional SEO company with a successful track record of providing results.
- Keyword Research
- Analyzing Your Competitors SEO Strategy
- Optimizing Your Website
- Conversion Rate Optimization
- Content Development & Optimization
- Link Building
- Press Release Optimization/Online PR
- Local SEO
- Nationwide SEO
- SEO for Ecommerce
- Online Reputation Management
- Social Media Marketing
- Analytics & Reporting
The first step to implementing a successful SEO campaign is performing keyword research. We identify relevant high value keyword phrases that will increase traffic, target your demographic and potentially convert at a higher rate. We also take into consideration the consumer buying process for your industry to identify keywords that are utilized in the beginning and end of the buying process.
Remember when you were a kid and you played “spy”… well we still do. Our SEO services include analyzing your competitors SEO strategy, determining what linking strategies they are using, what keywords they are targeting, as well as their strengths and weaknesses. By understanding your competitors we can better develop a search engine optimization plan to help you increase your search engine rankings to the first page.
SEO (Search Engine Optimization) involves optimizing a website’s coding, presentation, and structure to ensure that your website content is easily indexed by search engine robots. In addition to making your website more search engine friendly, we may recommend adding unique quality content to your site, improving usability, navigation and the design of your website.
Our professional website optimization includes improving your on-site SEO factors, such as title tags, meta tags, img alt tags, url structure, canonical urls, content mark up, sitemap (xml & html), internal linking strategy, quality content, topical relevance of keywords, synonyms, improving website load times and much more.
Creating a website without your goals in mind is like getting into a boat without paddles… you aren’t going to go very far! Determining what actions you want your website visitors to take is a no-brainer right? How about getting them to take those actions? Well, that requires a team of skilled web design professionals, SEO experts and a keen understanding of user behavior. Webfor provides all of these!
One way we might look to increase your websites conversion rate is through A/B testing or multivariate testing where we deliver multiple variations of your website’s layout, text and images to see which one converts visitors into clients at a higher rate.
Creating engaging content that is also optimized for search engines is at the forefront of our SEO services. Our professional writers create unique content that tells your story and explains the benefits of your products or services while delivering your marketing message in a way that is balanced in its SEO value and delivering a clear message to users.
Link building is an essential part of SEO. Google’s algorithm indexes and analyzes links from every web page that they can find throughout the Internet. They use a complex algorithm to determine your website’s topical relevance and trust factor. A key indicator to Google of a website’s value is that other sites are linking to it. The amount, quality and topical relevance of the websites that link to you, as well as the text they use in those links (anchor text), are a heavily weighted indicator that Google uses to determine the value of your website and what it is about. Think of a link to your site like a “vote”… so to win the search engine game you just need to get more vote’s, right? Well, as you know, not all votes are created equal. Some sites have more say, while others may not have any effect at all. This is based on a multitude of factors that the search engine uses to determine trust and relevancy.
Link building can involve many different techniques, a few of which include content distribution and syndication, press release optimization, directory submissions, content exchanges, contacting webmasters and influential bloggers, widget creation, social bookmarking, creating link-worthy content, link bait, video distribution, viral video creation, widget creation, badge creation… and we could keep going.
Most of us are news consumers in some form or fashion. We read it. We talk about it. We share it. Press release optimization involves writing or editing a press release with SEO best practices and following press release guidelines to not only create a buzz, but to get the long lasting SEO benefit of building high value links back to your website. Webfor can also utilize our preferred relationship with top press release distribution companies to further target industry-specific news sources, magazines, reporters, editors, review sites, and even influential bloggers to make sure our marketing message is finding its way to the right eyes and ears.
Local SEO involves all of the normal search engine optimization techniques but puts more focus on search terms with geo-targeted keyword phrases (“Portland SEO Company”) and a heightened focus on the local results sections of the search engines (Google Maps, Google Places, Yahoo Local). While nationwide companies should also be doing local SEO small businesses are on an even playing field and in some ways have an advantage when it comes to Local SEO. For small businesses top rankings in the search engines are obtainable in their local area and yes, you can even beat out large IYP’s (Internet Yellow Pages). We really enjoy working with SMB’s on Local SEO as well as small business website design.
Nationwide SEO, by its nature is much more competitive as you have more competitors and generally larger competitors with more resources, so you need an SEO company that has the capacity and expertise to effectively implement and manage nationwide SEO campaigns. Often if you are late in the game you need to be creative and leverage as much as possible to get a shot at placing on the first page of the search engines.
Optimizing an ecommerce store for search engines is a lot like any other site with some huge differences due to the nature of an ecommerce shopping cart. The shopping cart software you use is a big factor in the amount of labor that goes into making your site search engine friendly. While any ecommerce site can be optimized, some shopping carts don’t “play well” with the search engines. We specialize in ecommerce website development and also provide SEO for Ecommerce.
Online Reputation Management:
Online Reputation Management involves engineering a positive reputation online through a variety of techniques, including advanced search engine optimization strategies. We’ll monitor your online reputation to see what people are saying on social networks (Facebook and Twitter), reviews on popular websites (Yelp, Superpages), comments and news stories. We work to remove defamatory negative information and reviews, while spreading positive press releases, blogs, and articles, which have a favorable effect on your image as well as your search engine rankings.
Social Media Marketing:
Webfor can help you implement and manage your social media marketing efforts. While social media lends itself to certain industries better than others it is our belief that everyone should engage in social media to some extent. Social media can also help increase the effectiveness of our overall search engine optimization strategy.
Analytics & Reporting:
Analytics: If you don’t already have website analytics installed, we’re going to tell your mother… then we will make sure you have it installed. Analytics is invaluable, and in most cases it’s free. We analyze where your visitors come from and how they interact with your website, which allows us to strengthen your marketing initiatives and create a higher-converting website. This data also allows us to work together to make informed decisions that will help decrease bounce rate, increase conversions, and ultimately improve your ROI (Return on Investment).
Reporting: We meet with our clients once a month (online or in person) to review with you the reports we emailed you as well as look at our progress for the keyword phrases we’re targeting and the analytics. We make continual adjustments as we see areas for improvement from the data we collect and additional feedback from you.
Contact us today to request a proposal or call us at (503) 512-0770.