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12 Social Media Content Ideas (+ A Free Guide!)



It’s often thought that social media is simple and easy to do successfully…until you’re the one that has to actually ideate, curate, create, schedule, and analyze the content! Then you realize how much thought and planning must go into each piece of creative, caption, hashtag, engagement, and more. 

People (including Social Media Managers like myself) often get tripped up on coming up with content ideas to start with. In this post, I will outline several content ideas and give you a practical guide to craft each idea into a unique piece of content for your unique business. 

First, A Quick ‘Hello!’

If you’re an avid reader of the Webfor blog, you already know that my name is Drew, I use he/him pronouns, and I’m the Senior Advertising Specialist here. I focus on social media marketing and paid advertising to help businesses grow, and I’m equally passionate about helping team members achieve their professional goals.

Ok, back to our scheduled programming…

12 Social Media Content Ideas For Any Business

The topics outlined below are vague so that they can be applied to any business in any industry. You will need to get a bit creative in order to apply each to your business (or you can keep reading for a guide on how to do just that!). 

1. How to/tutorial

Utilize short-form video, like an Instagram Reel or TikTok, to show a step-by-step of how to use your product/service.

2. Trending meme

Social media and engagement go hand-in-hand. Staying on top of the latest trends and adapting them to your niche will help reach new accounts and increase engagement. @Starbucksslayqueen does a great job of showcasing different ways profiles can use the “Little Miss” meme going around, for example.

3. Quote

Do you have a favorite famous quote that you often reference in the office? Share it! You never know who it might resonate with.

Pro Tip: Share it in a carousel style post with 3-5 (or more!) different color variations, like this by @QuotesByChristie.

4. Testimonial

People are always looking for positive reinforcement that you’re the right business for them to partner with. Share happy clients’ thoughts to showcase your positive (and successful) partnerships.

5. Team member spotlight

People are looking for connection in some form or another while they scroll through social media. Highlight a team member and their hard work while encouraging engagement and connection with followers.

Something like this works well.

6. Sale/promotion

Who doesn’t love saving money or getting more bang for their buck? Push your latest sale or promotion on all your social platforms.

7. Host a giveaway

If you’re looking to increase brand awareness and followers, hosting a giveaway of your product/service might be the way to go! Partner with a bigger account if you can to co-host the giveaway for further reach.

8. Product/service spotlight

You’re a business that sells a product/service to help improve people’s lives — highlight that! Share what you do and your unique approach.

9. Share your business’ “why”

Simon Sinek said it best, “People don’t buy what you do, they buy why you do it.” Share why you’re in business to give people insight into who you really are, allowing them to form a connection with you and your business.

10. Facts about your business

Have you been around for 50 years? Maybe you’re a family-owned business. Or maybe you have a really unique approach to how you operate. Share what makes you unique.

11. Ask an engaging question

Get your follower’s feedback by asking an engaging question that relates back to your product or service. This will keep your posts on brand without feeling sales-y.

12. Answer an FAQ

It’s likely you get asked the same questions over and over again. Share the answers to frequently asked questions so people are already informed!

Free Social Media Content Idea Guide

It’s rather simple to find a list similar to the one above with tens or even hundreds of content ideas. But what those lists lack is how to adapt them to your brand. So, I put together a guide to help you get started. You can download it right here!

I Get It, Social Media Isn’t For Everyone

Not everyone is good at or enjoys creating social media content. Not everyone should be creating that content! As a business owner, it’s likely you want to focus on other areas of your business. 

That’s where Webfor comes in!

By understanding your brand, messaging and, most importantly, your audience, we work collaboratively to create a social media strategy that helps you grow your business. Then, we work together to execute on that strategy and deliver monthly reports to showcase our progress and adjust our approach moving forward. You might not have time to ideate, curate, create, post, and analyze your social media efforts, but we do! I would love to partner with you and your business — let’s get started!

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