How to Level Up Your Marketing Game Using Multimedia (that’s actually good)

Multimedia consumption by the numbers and, spoiler alert, it’s complete insanity.

It feels like every year marketers are saying “this is the year for video”. That actual moment was well over 10 years ago which is hard to believe at this point. The entire world is consuming video at a rate that’s never been seen before. We’re racking in an astounding 1 billion hours of YouTube content per day! And, that’s across over 1 billion videos (source). 

Every minute, 500 hours of video are uploaded to YouTube. Even more staggering is the power of podcasting and how that connects to various social channels. A subset of users consume over 11 hours of podcasts per week and 19% of them discover these podcasts through YouTube (source).

Users want content in the way they want it at the time of consumption. Some are walking, driving, or sitting. No matter where they are, you want content they can access that supports their general need. Engagement on websites fluctuates, but over the years we’ve seen how much video content matters for your site. 

In 2020, 96% of consumers increased their online video consumption. It’s predicted that this year (2022), an average person will spend 100 minutes per day watching online videos (source).

88% of users spend more time browsing a site that has video content and 89% of video marketers have said that video gives them an 83% boost in lead generation. This is staggering and a serious indication that you must have video content in development now or in the near future. Consumers know what they want. Businesses stop growing when they start ignoring the needs of their current and future target demographic. 

Users often interact with your site and social profiles to understand more about you as a business and what it is you offer. 

It’s easy to say that users love options, but here’s some real data to rock your beliefs:

• 1 billion hours a day YouTube
• 25 hours per month on Spotify 
• 3 hours per day on Apple Music (2018)
• 6 billion hours per month on Netflix
• 26 hours per month on TikTok (2020)
• 147 minutes of average usage time for social media platforms across the world (2018)

These numbers emphasize that the market for video and social media content is massive. There is an audience out there and it’s everyone. It’s not a matter of whether or not various channels are relevant. What does matter is your execution and consistency.

Creativity is required, not optional anymore. It’s time to take action and invest.

We used to be comfortable with watching commercials during our favorite primetime shows. You’ve heard them before most likely. The local ones go something like this, “For personal injury attorney call John Doe Associates at 555.5456.” And they repeat the line three times to imprint the information into your subconscious. That worked before.

Nobody really watches this stuff anymore unless it’s a culturally significant moment like the Super Bowl, NBA Finals, the Oscars, and more. Even so, we find ourselves muting the volume when those commercial breaks come on. We pick up our phones and check out what people are saying about the big game. The commercials end, the phone goes down and the volume goes back up. Our tiny pocket computers are too good. You’re not getting that attention back. 

Producing conventional content is fine, but you have to expand and be willing to try something new. You have to take more risks to attract a younger generation who are just 10 years from buying their own home, requiring more home-centric services, etc. Good marketing is all about capturing people now, and in the future too.

Examples of Creative Multimedia that will up your engagement. But, doing this stuff isn’t easy 🙂 

Here are some great examples of sizzle reels. These look scary, but you don’t have to have a multimillion-dollar budget to cook up something for your business.

Using media like this creates the opportunity to highlight things you’re incredible at. Be thoughtful about the material, know your audience and execute effectively. 

Your planning is only as good as your execution and follow-through. Getting good at something means you have to try. I’m currently learning more about the fundamentals of illustration. I’ve found that acquiring new skills is extremely challenging, but rewarding too. You only reach new levels of success when you’ve made the personal decision to do something you never thought you could do.

Not everything has to revolve around video. Here are some other compelling elements of sites I came across. Take note that content is really everything. The words. The messaging. The sound. The video. It all matters. 

Hopefully, this gives you some ideas for your business. (source)

Building out your content plan is challenging. Generating a production schedule is no easy task.

We help businesses grow through various forms of creative marketing efforts including search engine optimization, design, branding, and content planning. We can help you craft a multimedia execution plan that will increase your lead generation, grow your business and capture a new audience for 2022 and beyond. 

Our combined experience and diverse perspectives lend themselves well to crafting a well-rounded digital marketing strategy. We’re currently offering these services and more to all of our amazing clients.

If you’re interested in learning more, please feel free to get in touch.

As always, thank you for reading.