The world of search engine optimization is constantly evolving.

The world of search engine optimization is constantly evolving. It can be a real challenge to keep up with the changes, unless you have the time and an expert-level understanding of the industry.

While the best practices in search engine optimization can feel like a moving target, its ultimate purpose has never changed: drive traffic to your website and build awareness about your business. Our SEO services can help you achieve these goals and give you an edge over your competition.

SEO Services

With over 100 billion searches per month on the 3 major search engines (Google, Yahoo, & Bing), the “buying decisions” influenced by these search engines represent the largest economy in the world.

— Kevin Getch, Webfor President

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Search engines are the #1 way new customers find your website, so it is imperative that you partner with a professional SEO company with a successful track record of providing results.

Search engines are the #1 way new customers find your website, so it is imperative that you partner with a professional SEO company with a successful track record of providing results.

There are many aspects to a comprehensive SEO strategy and each business is a little different. Here are some of the services we offer:


The first step to implementing a successful SEO campaign is to conduct keyword research. What words do your potential customers use when searching for the products or services you offer?

We identify those relevant keyword phrases that will increase traffic. More importantly, by targeting the correct demographic, we can drive the right people to your site and convert them into paying customers.


Understanding how your competition operates is key to success. Our SEO services include analyzing your competitors’ SEO strategy, if they have one at all, and determine what their strengths and weaknesses are. By understanding your competitors we can better develop a search engine optimization plan to improve your search engine rankings.


website-optimizationSEO is the process of making your website more search engine friendly. This means optimizing a website’s coding, presentation, and structure to ensure that your content is indexed by search engine robots.

Our professional website optimization includes improving your on-site SEO factors, such as title tags, meta tags, img alt tags, url structure, canonical urls, content markup, sitemap (xml & html), internal linking strategy, topical relevance of keywords, improving website load times, and much more.

In addition to making your website more search engine friendly, we may recommend adding unique quality content to your site, improving usability, navigation and design.


Creating a website without your goals in mind is like getting into a boat without paddles… you aren’t going to go very far!

Once we understand your goals, we can make adjustments to your website that convert visitors into paying customers. In some instances your initial conversion goal may not involve visitors spending money, such as capturing contact information for future targeted marketing efforts. However, that approach may lead to even bigger gains in your bottom line down the road.

One way we might look to increase your websites conversion rate is through A/B testing or multivariate testing where we deliver multiple variations of your website’s layout, text and images to see which one converts visitors into clients at a higher rate.

All of this requires a team of skilled web design professionals, SEO experts and a keen understanding of user behavior. Webfor provides all of these!


Creating engaging content optimized for search engines is at the forefront of our search services. Our professional writers create unique content that tells your story and explains the benefits of your products or services while delivering your marketing message in a way that strikes a balance between optimization value and delivering a clear message to users.


Link earning is an essential part of SEO. While it’s one of the well-known cornerstones of SEO, effective link building has evolved a lot over the years, as Google tries to improve the search results they give their users.

internet-researcherGoogle’s algorithm indexes and analyzes links from every web page that they can find throughout the Internet. They use a complex algorithm to determine your website’s topical relevance and trust factor. A key indicator to Google of a website’s value is that other sites are linking to it.

The amount, quality and topical relevance of the websites that link to you, are a heavily weighted indicator that Google uses to determine the value of your website and what it is about. Think of a link to your site like a “vote”… so to win the search engine game you just need to get more votes, right? Well, as you know, not all votes are created equal. Some sites have more say, while others may not have any effect at all. This is based on a multitude of factors that the search engine uses to determine trust and relevancy.

Link earning strategies come in many different forms. Some involve direct/active acquisition of those links, while others are passive (meaning websites link to you not because you have asked, but because you create interesting and valuable content).

Just a few examples of the tactics we may utilize to help acquire quality links to your website

  • Content creation and promotion
  • PR & Outreach
  • Social bookmarking
  • Selective quality directory submissions
  • Leveraging Social Communities
  • And 100’s of other tactics


local-seoSearch engines are continually trying to personalize results, which means they want to provide their users the best local businesses related to search. This is where small businesses can compete with “the big boys” and outrank them.

All of the “normal” elements of search engine optimization are important to local SEO, but there are certain tasks that specifically target local optimization.

Some of the ways we help you achieve the goal of higher exposure in local search include

  • Creating/optimizing your Google Listings
  • Citation creation and optimization
  • Location-themed landing pages
  • Utilization of Schema markup


If you do business outside of your local area, ranking for nationwide search has some seriously lucrative potential. Nationwide SEO campaigns are naturally more competitive, since you have more people vying for the same prize. While it may be a sizeable challenge, the rewards are generally worth the upfront investment.

In a more competitive environment, you need an SEO company that has the capacity and expertise to effectively implement and manage nationwide SEO campaigns.


We specialize in ecommerce website development and also provide SEO for ecommerce. Optimizing an ecommerce website for search engines is a lot like any other site, though there are some significant differences that need to be addressed.

The shopping cart software you use is a big factor in the amount of labor that goes into making your site search engine friendly. Not all ecommerce sites can be properly optimized for search engines, since some shopping carts don’t allow their customers to create unique meta data. Whether it needs to be built from scratch, or you need work on an existing ecommerce platform, we can get the job done.


You can’t please everyone, and sometimes even the best businesses slip up and provide a poor customer experience. Then there’s always the possibility of falling victim to victim to an irrational or vengeful person who is recklessly trying to ruin your business. Regardless of the scenario, a single negative review can impact your bottom line.

While online reputation management is most often associated with engineering a positive online reputation through a variety of techniques, it can also help businesses identify legitimate complaints, and potentially reach out to reconcile with the unhappy customer. At the very least, learning from mistakes and improving your internal processes can help your business move forward and flourish.

We’ll monitor your online reputation to see what people are saying on social networks (Facebook and Twitter), reviews on popular websites (Yelp, Superpages), comments and news stories. We work to remove defamatory negative information and reviews, while spreading positive press releases, blogs, and articles, which have a favorable effect on your image as well as your search engine rankings.


Webfor can help you implement and manage your social media marketing efforts.

Social media is a powerful tool to generate traffic and interest in your business. And it can be an effective way to measure what your customers are interested in on the various platforms.

Social media may not be a natural fit for everyone, however we believe engagement in social media on some level will improve your brand recognition. Social signals are also becoming increasingly important as a factor in your overall search engine optimization strategy.


If you don’t already have website analytics installed, it’s time to do so. Analytics is invaluable, and in most cases, free. We analyze where your visitors come from and how they interact with your website, which allows us to strengthen your marketing initiatives and create a higher-converting website. This data also allows us to work together to make informed decisions that will help decrease bounce rate, increase conversions, and ultimately improve your ROI.

We meet with you once a month (online or in person) to review the reports we share with you, analyze our progress for the keyword phrases we’re targeting, and the analytics data collected over the last 30 days and beyond. We make ongoing adjustments based on the data we collect and the additional feedback provided by you or your team.

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