How Google’s AI Overviews Are Changing SEO
Search engine optimization (SEO) is undergoing a profound transformation, primarily driven by the integration of artificial intelligence (AI) into core...
Partner, Marketing Manager
Michael Cortez
I’m Michael Cortez, Marketing Manager at Webfor, where I lead our SEO, content, and AI initiatives to help businesses grow online. With a strong background in Generative Engine Optimization (GEO), technical and semantic SEO, PPC, CRO, and analytics, I focus on building strategies that deliver measurable, lasting results.
Since joining Webfor, I’ve enhanced and streamlined our SEO program - developing advanced technical audit processes, improved on-page optimization systems, and smarter reporting frameworks. I also collaborate closely with our PPC and content teams, aligning cross-channel efforts to maximize ROI for our clients.
I’m passionate about analytics and data-driven decision-making, but I’m equally inspired by the people side of marketing - mentoring team members, speaking at industry events, and building strong partnerships with the businesses we serve.
When I’m not working, you can find me spending time with my wife and two daughters, traveling and seeking out new adventures, paddleboarding, playing disc golf, cooking and BBQing, or reading. Fun fact: I’m ambidextrous, which comes in handy more often than you’d think.
Accomplishments
- Speaking engagements for SEMpdx, Ridgefield Chamber of Commerce, and WSU Vancouver Carson School of Business.
- SEMpdx Board of Directors member and Engage Conference moderator.
- Volunteer support for WSU Vancouver mock interviews and Boys & Girls Club Toast for Teens.
- Helped Webfor earn the Vancouver Business Journal Best in Business award for Web Consulting.
- Designed and implemented a fully enhanced SEO program — including advanced technical audits, on-page optimization systems, and streamlined reporting — resulting in an average 400+% traffic growth for clients.
- Championed cross-channel collaboration between SEO, PPC, and content teams to create integrated strategies that consistently deliver stronger ROI.
Interests
- AI and language models
- Disc golf
- Paddle-boarding
- BBQ/Cooking
- Traveling
- Reading
Recent Articles by Michael Cortez
A Comprehensive Guide to Core Web Vitals
If you want to rank high on Google, a great user experience is non-negotiable. At the heart of it all are Core Web Vitals, a set of specific metrics that...
How to Get Your Brand Found in AI Search: A Comprehensive Guide to GEO
Introduction to AI Search and Generative Engine Optimization (GEO) Understanding the Impact of AI Mode on Search Foundational Principles of AI-First Content...
#ai #ai-optimization #geo
On-Page vs Off-Page SEO: Striking the Right Balance for Rankings
Search engine optimization is a cornerstone of modern marketing. While the concept itself isn’t new, the strategies and nuances have evolved significantly...
What Are The Three Factors That Determine Ad Quality?
TL;DR: The three factors that determine ad quality are relevance and alignment with your audience, compelling messaging, and seamless user experience (UX)....
NLP Entity SEO: How to Analyze Entities with Python (Free Script Included)
How to do NLP Named Entity Recognition with Python (Free Script Included) Over the years search and search engine algorithms have evolved. Two of the primary...
#on-page-seo #python #python-seo
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