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Lincoln City Gifts SEO Case Study Case Study
Strategy and Approach
Learn how we helped Lincoln City Gifts increase their organic traffic by over 3,080%!
Lincoln City is a quaint little town on the central coast of Oregon. It boasts over seven miles of continuous sandy beaches, a vibrant local art culture, and more. Every beach town needs a go-to gift shop and Lincoln City Gifts fits the bill perfectly.
The family-owned shop offers everything from jewelry to beach-themed figurines, and many other items in between. They already had a strong presence in their local community. They even had respectable online sales. But with plenty of room to grow, Lincoln City Gifts decided to partner with Webfor to take the next step.
Our Approach
In order to optimize Lincoln City Gifts’ online presence, a comprehensive suite of technical SEO services was implemented. This included a website audit and optimization, keyword optimization, schema markup, and more.
These enhancements were designed to make the Lincoln City Gifts’ website more accessible and trustworthy to both search engines and users, ultimately boosting their online visibility and user engagement.
Content Creation & Internal Linking
We also implemented a content strategy that would raise their online visibility. There were two primary areas of their website to target: the blog and ecommerce pages.
To use a boxing metaphor, we implemented a simple “one-two punch” strategy: create content for the product collection pages, then a blog on the same topic, which would link back to those products and collection pages.
Building Trust with Google and Customers Alike
Blog topics often center around the products Lincoln City Gifts offers. But we also knew it was important to regularly showcase their passion for giving back to the local community.
By consistently highlighting their commitment to community activities, this sent a strong signal to Google and prospective online customers that Lincoln City Gifts is a trusted local business.
The Results
One of the biggest wins was boosting Lincoln City Gifts’ rankings for Harry & David products, a company known for its gourmet foods and gift baskets. This not only included page one ranking for the brand, but also high rankings for individual products searches.
Here are some additional highlights of the results we were able to achieve in the first year of our partnership with Lincoln City Gifts:
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