Posted on October 16, 2016 by Kevin Getch I’m excited to be talking on one of my favorite topics at Seattle Interactive Conference, Developing a Customer Centric Digital Marketing Strategy. I’ve included my slide deck below as well as some of the tools & resources I shared in my presentation. You can also add your name to the list to be the first to get the Customer Centric Digital Strategy Worksheet when it’s completed (early Nov). Visualize a Customer Centric Digital Marketing Strategy by Kevin Getch Links to some of the resources & tools I shared in my presentation: Facebook Audience Insights Facebook Custom Audience Utilizing Google Analytics for Demographics and Interest Data (Affinity category & in-market segments, age, gender, etc.) CrystalKnows.com SurveyMonkey.com Nielsen PRIZM Segments Details & Zip Code Lookup tool Demographics Pro Customer Journey to Online Purchase – Google Channel Tool GetFiveStars.com