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The only constant in digital marketing is change and with the exhaustive list of channels, tactics, platforms, tools & techniques, trying to go into battle without a solid strategy is a death wish. Yet, so many businesses are doing this every day. Are you leaving money on the table?
Introduction: What is a customer Centric Strategy? Introduction to the 5WH framework.
Who: Who is our ideal customer?
Why: Why are we doing this (objectives/opportunities)?
When: When will we achieve our goals?
What: What KPI’s will we measure to tell us if we’re heading in the right direction?
Where: Where are we now? Where to we want to be?
How: How are we going to achieve our objective?
Visualize Your Strategy: A simple, but powerful strategy visualization technique
Resources: Powerful tools & resources to help you along the way
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