Customer Centric Digital Marketing Strategy
I’m excited to be talking on one of my favorite topics at Seattle Interactive Conference, Developing a Customer Centric Digital Marketing Strategy. I’ve included my slide deck below as well as some of the tools & resources I shared in my presentation.
You can also add your name to the list to be the first to get the Customer Centric Digital Strategy Worksheet when it’s completed (early Nov).
- Facebook Audience Insights
- Facebook Custom Audience
- Utilizing Google Analytics for Demographics and Interest Data (Affinity category & in-market segments, age, gender, etc.)
- Nielsen PRIZM Segments Details & Zip Code Lookup tool
- Demographics Pro
- Customer Journey to Online Purchase – Google Channel Tool