How Important are Keywords in Domains?

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From time to time, the folks at SEOmoz put out very interesting and useful surveys put fourth to SEO professional in regards to various subjects related to search and Internet marketing topics. One SEO topic often discussed in the industry is the relevance of keywords in a website’s domain name.

For the longest time, it has been thought of as a powerful influence on your ability to rank high for those search terms. It appears that, while still important, it’s relevance has dropped a little.

Here are a few interesting graphs displaying the opinions of the SEO professionals who SEOmoz polled on the importance of keywords in domain names:

Domain Level Keyword Usage

Domain Level Keyword Usage