A Conversational, Goal-Empowering Tool Google assistant is the latest incarnation of Google’s emerging, AI-focused brand. Don’t call it Google “Assistant,” though. Rather than branding its new tool with a personality of its own, like Microsoft’s Cortana, Apple’s Siri, or Amazo Echo, our favorite internet superpower has decided to integrate this new development into other applications….
JenningsWire recently featured Kevin Getch on their podcast series discussing “How to Thrive in the Era of Digital Marketing.”
It’s time to develop content for your website. You understand that you need a variety of types (images, video, text, infographics), but you’re not sure, based on a given topic, what would best serve your users. Never fear, the content gods have a message for you: trust yourself. Deep down, you already know exactly what…
Kevin Getch lends his thoughts to Mashable’s 2016 Mobile Marketing Trends, discussing proactive personalized information and ads.