Creating positive ripple effects in our communities for over 15 years.

Proposals & Recommendations

Cappstone Inc

Presented by Webfor

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How businesses are utilizing AI
Google Tag Manager dashboard

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Landing pages are your website’s front line for converting visitors into customers, and Google Analytics provides crucial insights into their performance. Our analysis shows that optimized landing pages typically see a 25-40% higher conversion rate compared to standard web pages, helping businesses make data-driven decisions that directly impact their bottom line.

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Our Proposal

The “Power the Journey” campaign will position Toyota as the ultimate choice for eco-conscious adventurers, highlighting their electric and hybrid SUVs’ off-road capabilities. We’ll develop a cohesive brand strategy and digital and social media assets that blend Toyota’s legacy with its future.

This will also include  designing a campaign microsite and a landing page that captures Toyota’s commitment to sustainability and adventure. Our goal is to ensure that Toyota’s brand identity and website resonate with audiences who seek both environmental responsibility and unparalleled performance in every journey they take.

Cappstone Website Project

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Your Project Team

Jason Wright

Partner, President and Director of Creative

Hello there! It’s my pleasure to digitally meet you. I should introduce myself…

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Jason Knapfel

Content Manager

My professional journey started in print media, but as the 1990s came to a close I made the transition into web-based marketing and content creation.

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Tricia Davis-Payne

Partner, Director of Accounts

Hi, I’m Tricia, I joined the Webfor team in February 2019. I migrated to the Pacific Northwest from Los Angeles, CA after completing my education at The University of Southern California with a Bachelors from The Marshall School of Business in 1997. I bring with me over 20 years of account management and digital marketing experience working with a wide range of businesses, from start-ups and local businesses to large national and international corporations.

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Michael Patrick Cortez - Webfor Marketing Manager

Michael Cortez

Partner, Marketing Manager

My name is Michael Cortez and I have a passion for learning, my family, and all things SEO. I joined the Webfor team with over 15 years of marketing experience in multiple industries. From my time as Regional Director of Sales/Marketing at a wireless company to my marketing consultant roles in the Insurance and Financial Services industry, I have approached business with a belief in creating sustainable growth, always looking for opportunities, and being a solution-focused problem solver.

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Mark Fenske

Senior Full-Stack Web Developer

Coming soon.

Haley Mitcham

Account Manager

Hi, I’m Haley. Born and raised in the Vancouver/Portland Metro area, I’m a proud graduate of the Digital Technology and Culture program at Washington State University. I’ve joined the team at Webfor with over five years of digital marketing experience in a variety of industries, with a focus on SEO, PPC, and content marketing. A “Jack of all trades, master of some,” I enjoy combining my experience with the knowledge and skills of my team in order to help businesses grow through their marketing efforts.

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Project Phases

Phase Title

Phase Description

Expected Deliverables

Time Estimate

Strategy New Text

The Strategy Phase is the foundation of the project, focusing on understanding the goals, target audience, and overall vision. During this phase, teams conduct research, gather insights, and outline key objectives to define a clear roadmap. Stakeholders align on project goals, timelines, and deliverables, ensuring everyone is on the same page before moving forward.

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  • Sitemap Outline
  • Project Timeline
  • Project Contract
  • What to expect
  • 2 Weeks

    Design

    In the Design Phase, ideas take shape as creative concepts and technical solutions are developed. Wireframes, prototypes, and design mockups are created to visually represent the project’s direction. Feedback loops are crucial during this phase to refine designs and ensure alignment with strategic objectives and user needs.

  • Wireframes
  • Design Mocks
  • Revision Rounds (2)
  • 2-3 Weeks

    Development

    The Development Phase transforms the approved designs into functional assets. Coding, integrations, and back-end development are performed to build the project’s core functionality. Collaboration between developers and designers is vital to maintain design integrity while achieving technical feasibility.

  • Beta website
  • Revisions rounds (2)
  • 4-6 Weeks

    Quality Assurance

    The Quality Assurance (QA) Phase focuses on rigorous testing to identify and resolve any issues. From functionality and performance to compatibility and usability, this phase ensures the final product meets all quality standards. Testing is iterative, addressing feedback and optimizing for a seamless user experience.

  • Review Checklist
  • Final site check-ins
  • 2 Weeks

    Launch

    The Launch Phase marks the culmination of the project as the product is deployed to its intended audience. Final checks, deployment plans, and marketing efforts converge to ensure a successful release.

  • Live site
  • Website Logins
  • Training Videos
  • 1 Weeks

    Post-Launch

    Post-launch monitoring and support ensure a smooth transition while gathering user feedback for future improvements.

  • Updates and changes
  • 30 Days

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    Hear From Our Customers

    Aubrey Winterholler Social Media Specialist at Webfor

    “Working with the team at Webfor was an absolute game-changer for our retail business. Their methodical approach to our website redesign showed us just how outdated our old site had become. The way they broke down each phase of development and kept us informed throughout the process made us feel completely at ease.

    The end result exceeded all our expectations. Not only did our online sales increase by 45% within the first three months, but our customer feedback has been overwhelmingly positive. The new site perfectly captures our brand identity while providing an intuitive shopping experience that our customers love.”

    – Sarah Martinez, CEO of Evergreen Home & Garden Co.

    “As a startup founder, I was initially skeptical about investing heavily in a website rebuild. However, Webfor’s project phases presentation convinced me that this was the right move for our company. The team’s attention to detail during the discovery phase helped uncover opportunities we hadn’t even considered, and their iterative design process allowed us to refine our vision every step of the way.

    Six months after launch, we’ve seen our lead generation triple and our bounce rate drop by 60%. The mobile-first approach they implemented has been particularly successful, with mobile conversions now accounting for 65% of our total sales. This project has truly transformed our digital presence.”

    – Michael Chen, Founder of TechFlow Solutions

    Proposal Options

    Full Custom Website

    This project aims to create a modern, user-friendly website tailored to the needs of [specific audience or purpose]. Key features include [list primary features, e.g., user registration, product showcase, or content management], designed to ensure accessibility and ease of use across all devices.

    Using technologies like [list technologies, e.g., HTML, CSS, and JavaScript frameworks], the website will be scalable, fast, and optimized for search engines. The development process will prioritize client feedback and iterative improvements, delivering a functional, visually appealing site with ongoing support.

    This website will help [target audience] achieve their goals by providing a reliable platform for engagement, growth, or learning.

    Price Breakdown

    Design

    Design of the website

    $2000

    Development

    Development of the website

    $3000

    Content

    Content population

    $2000

    QA and Launch

    Site finalization

    $1000

    Hosting & Maintenance

    Ongoing hosting and website maintenance monthly

    $125/mo

    Retainer

    Retainer for monthly web development @ 10hrs a month

    $1250/mo

    Total: $0

    Cheap Website

    This project aims to create a modern, user-friendly website tailored to the needs of [specific audience or purpose]. Key features include [list primary features, e.g., user registration, product showcase, or content management], designed to ensure accessibility and ease of use across all devices.

    Price Breakdown

    Content

    Content population

    $2000

    QA and Launch

    Site finalization

    $1000

    Hosting & Maintenance

    Ongoing hosting and website maintenance monthly

    $125/mo

    Retainer

    Retainer for monthly web development @ 10hrs a month

    $1250/mo

    Total: $0

    Template Website

    This is a smaller version of the project, one that will forgo a Design phase in lieu of the Webfor team picking a handful of premade template designs for the client the pick from. This allows us to jump directly into development and content phases.

    Price Breakdown

    Development

    Development of the website

    $1500

    Content

    Content population

    $1500

    QA and Launch

    Site finalization

    $1000

    Hosting & Maintenance

    Ongoing hosting and website maintenance monthly

    $125/mo

    Total: $0