Producing cleaning service content that drives results.

You’ve already tried the door hangers, flyers, and mailers. So it may be time to start expanding your reach. The best way of doing that is by putting yourself in front of a larger audience. Using door hangers in a neighborhood may give you 20 potential customers. Putting flyers under windshield wipers may give you 50 potential leads. Mailers will reach hundreds of people.

The problem with these “traditional” methods of advertising is you are reaching out to an audience that may not be looking for cleaning services at that time. At best, those paper products are kept by one or two people. At worst, they go directly into the recycling bin.

Save Paper – Go Digital

Think about how many people use the internet to search for anything and everything – including cleaning services. How many times have you gone to Google to find a service or product near you in the past week? More importantly, how many times have you gone looking for a product you didn’t need?

Sure, it might be fun to look up how much a 2020 Audi R8 retails for. But a dual-income family with a couple of kids and a dog will probably spend more time looking for a maid service, house cleaning, or commercial cleaning services. And they’re a lot more likely to buy those services than a (super cool looking) new car.

With how we use the internet today, not having a digital marketing plan means you don’t have a plan to grow your business – or even keep the market share you already have. How you market your business online will go a long way to determining how successful you are.