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ZoomInfo, formerly DiscoverOrg, works with business-to-business companies to help find, get in front of, and sell to their ideal customers. They do this by analyzing marketplace data and creating a marketing strategy for their clients. Their mission is to “give sales and marketing professionals access to more data coverage, deeper insights, and a portfolio of features and solutions to power their go-to-market strategies.”
With Webfor, they hoped to essentially do the same thing for themselves. After thoroughly evaluating their site, we were able to identify needed on- and off-site search engine optimization (SEO) services, give prioritized recommendations, and provide implementation support. Through increased organic search, ZoomInfo would improve its search rankings and conversion growth.
When it comes to a site migration or any size, the key is to retain as much of the keyword, traffic, and conversion success that had already been achieved. Through careful planning, laser-focused project management, and some good old-fashioned elbow grease, ZoomInfo not only held steady, but those key performance indicators actually increased.
The year following our partnership, ZoomInfo saw tremendous increases in its web metrics and overall growth. The seamless integration of the two sites, SEO upgrades, and efficient implementation registered unlikely, if not unexpected, results:
• Organic Traffic Increase: 464%
• Conversion Percentage: 114%
• Page One Keyword Ranking Increase: 1,438%
Listen or watch as Kevin Getch explains Webfor’s partnership with DiscoverOrg/ZoomInfo and the incredible results gained from our time together.
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