Search Engine Optimization
Build an organic SEO base that carries you into the future.
How we break down SEO and content writing.
We will produce content that answers questions posed by web users through their search queries. Everything we write is informed by SEO best practices. In other words, the content we create is informed by data. So not only does it read well, it’s got a muscular SEO backbone that imbues just about every word with the power to attract users who are searching for precisely the products or services your business offers.
Webfor will focus on tons of data to make the most out of the content we create for your website. We pay particular attention to word count, links (internal and external), your site’s web presence, among other things.
Elsewhere on the Webfor site, we’ve done some deep dives into the various types of SEO — e-commerce SEO, franchise SEO, enterprise SEO. Make sure you take a look at those articles to get a fuller picture of just how powerful search engine optimization can be for your website and your business.
SEO both informs and strengthens web design.
In the modern world, search engine optimization and web design are inextricably linked, especially when we consider search intent and the device on which those searches are conducted.
Think about it: A person may be walking through downtown (insert name of city here) and decide that it’s a good time to take care of that thing they’ve been putting off. Perhaps that thing — whatever it is — happens to be the thing that your business services or produces.
This is where the twin titans of SEO and content writing are most effective. After all, that person is a potential customer who may be searching for your product or service and may just happen to be in your business neighborhood while they’re searching!
People are always on the go these days, multitasking, getting things done. With Webfor, you’ll be sure that your web content is positioned to take advantage of those mobile-using multitaskers in real time.
In fact, as reported by Search Engine Land, “69 percent of smartphone owners use their devices to help them shop. … Of that group, 82 percent had done ‘near me’ searches.”
And — just to drive the point home further — a 2014 study by research firm Ipsos MediaCT found that 56 percent of smartphone searches had local intent. When the study looked at computers and tablets, 36 percent went to a business location. When looking at smartphone searches, that number jumped to 50 percent.
92 percent of Millennials have done “near me” searches, a clear sign that this trend continues its upward trajectory.
69 percent of smartphone owners use their devices to help them shop.
Are you ready to welcome these customers to your business?
Webfor will make sure you are.
A few final thoughts on this exciting SEO landscape — and the exciting future that Webfor will help build for you and your business:
One of the many tasks Webfor will perform on your behalf involves analyzing SEO content through what’s known as competitive analysis.
The good folks at IMPACT have a fine blog on this topic, but for our purposes, let’s focus on competitive analysis as it relates to search engine optimization.
From IMPACT: “With the advent of new software and technology, marketers and business owners have the ability to know more about their competition than ever before. It is extremely important to regularly conduct a thorough competitive analysis in order to stay one step ahead.”
Regarding SEO, a competitive analysis will include a focus on several areas of SEO, including exactly how your competition is utilizing keywords in various sections of your site, including page titles, headers, content, images and the URL architecture itself.
Our analysis of market competition will inform Webfor’s decisions about how best to carve out a unique niche for you and your business.
There’s no better partner than Webfor for your franchise SEO needs. Contact us today, and let’s start a conversation about how best to drive traffic to your site and to maximize your franchise’s ability to attract customers on brand recognition alone.