Posted on November 23, 2021 by Erick Landaverry 5 Benefits of using WordPress as your CMS Did you know that WordPress is used to power over 40% of all websites? WordPress began as a blogging tool, but it has evolved into an immensely adaptable platform that allows users to develop fully complete sites in any category. Past the rudiments of what WordPress is, there are different perspectives that make it a superb tool; one of them being it’s a Content Management System (CMS). A content management system, or CMS, is a piece of software that allows you to construct websites and distribute the material on the internet. With WordPress you can easily log in to your website dashboard, interact, create content and produce pages. While we can continue talking about WordPress as a CMS, we’ll cover the top five benefits of using it as a CMS for your business. SEO-Friendly No matter how good your website content is, if it doesn’t rank at the top of the search engine results pages (SERPs), you won’t get enough traffic. A well-designed, SEO-friendly website is essential for earning attention, traffic, and conversions from your target audiences. Search engine optimization is the process of improving the search results for keywords that are relevant to your business. Additionally, WordPress uses SEO-friendly coding techniques to make it even more appealing to search engines. Features like semantic markups make it easy for search engine bots to read and understand your website. It provides many of the essential cornerstones of a website from the beginning, such as Precise HTML markup, image optimization, and SEO-beneficial permalinks. WordPress plugins extend functionality Even though WordPress comes with all of the basic elements a site needs to function, many users want specialized functions tailored to their website’s needs. There are hundreds of plugins available in the WordPress plugin directory. Plugins for WordPress make it possible to add features including shopping carts, galleries, contact forms, and much more to your site. Your WordPress website’s functionality is expanded and extended when you implement plugins. Mobile Optimization Mobile responsiveness is crucial as Google will rank websites based on how they look on mobile devices. WordPress is built in a way to ease this process for you through responsive themes. You can bet that more than half of your traffic will come from mobile devices. As a result, providing a mobile-friendly website is important so that users don’t encounter distorted images, or have a poor site experience. Security Given that WordPress is heavily used, it has become a well sought-after platform for hackers. If you follow best practices for security, WordPress is a secure platform to run your website. The WordPress core team is actively pushing updates and improvements to provide you with a more functional, efficient, and secure website. Consider the following to secure your website from external threats: Install a Firewall and Security Plugin Update your website regularly Install an SSL Certificate Use strong login credentials Use trusted themes and plugins Despite WordPress’ constant evolution, it is also making incremental steps towards being a more secure platform. By following these practices, your website will be safer from external attacks. WordPress as a Content Management System Expanding on the topic of using WordPress as your CMS, Here are a few reasons why you would want to use it. As a standalone content management system, WordPress is pretty compelling due to its free nature. When you use WordPress and its free plugins, you have more money available for content creation and promotion. Other reasons why you might consider WordPress are: Your content can be presented any way you want Publishing, revising and updating your content is easy Website Organization Adaptable to any size of business Content scheduling Ability to create different user roles for creators Fast Loading No coding knowledge required To say the least, there are many other reasons why you would want to use WordPress as your Content Management System. In general, it can be an incredible instrument for creating your next website. The best way to experience the power of WordPress is by using it! At Webfor we strive to provide our clients with an optimal digital experience. With this in mind, WordPress has allowed us to produce award-winning websites and establish high search rankings. As a marketing agency, we want to elevate your business using the best tools possible and set you up for success!