Posted on July 14, 2021 by Kyle Greenwood Where personal blogs are the place of kitty pictures and talking about what you had for dinner, a blog on your company site is a powerful way for you to bolster your digital footprint. After all, a business website can’t be all service, product, or location pages can it? Company blogging gives you a way to consistently add new content to your website and can keep you in the good graces of Google. That’s one of the reasons why blogs are so important to your website — but they need to have some meat on the bones. If every other blog has less than a few hundred words, they won’t do much to register with the search giant. 5 reasons your blog is important Before we get into the benefits of blogging, let’s make sure we give the SEO folks a round of applause. Content may be king, but the search engine optimization that happens behind the scenes is just as important. Making sure pages are indexed, blog content has the proper title or image tags, and a host of other on-page optimizations helps amplify the content you’re producing. OK! On to the list! Updating your content keeps your website current Depending on your business, you may have no problem finding new content for your website. Adding or updating descriptions for your products, adding new services, or creating location-specific landing pages will keep your content writers nice and busy. But once you’ve exhausted those opportunities, or you’re waiting to roll out new services, blogs will fill in nicely. Google notices when a site is creating fresh content because those pages are getting indexed along with everything else. But keywords are always changing, too. Keywords, search phrases, and other terms aren’t static. By keeping up with the times, you’ll stay on top of the wave of new searchers and potential customers. Support Existing Content While your services may not change, the way you can bring in new customers is by offering up content that they’re looking for. Even if it’s the same core product. This is a simplistic way of looking at things, but let’s say you already rank highly for “luxury remodeling” in local searches. Over time, the luster of luxury may give way to “high-end home improvement.” Your site already looks good for your existing content, but rewriting every service page can be a never-ending fight. Blogging is a great way to do the updating for you (and it keeps your social media feeds fresh). Even if your services are decades old, you’re still creating new, relevant content for your target audience. Keep Your Customers In The Loop As we start to claw our way out of the mess that was 2020, your blog plays an important part in your marketing efforts for the new normal. Posting a few hundred words on a blog about your ever-changing hours, availability, and other updates gives current and potential clients the information they need. As a small business, you may not have the resources to change your homepage, make design pages, and so on as often as you’d like. In most cases, adding a blog is one of the easier upgrades you can make. And, as we hinted at before, this creates an easy link for your social media updates. Become A Local Expert It takes time, but building a library of informative blog posts can position you as the expert in your field. As a house painter, blog about the newest trends in color palettes, how changing the color of your front door can immediately improve curb appeal, or safety measures you should take when painting trim. While these topics don’t necessarily speak directly to what you offer, you become a resource for those looking for answers. As far as a content marketing strategy goes, spending a few hours a week talking about your industry is an efficient way to grow organic website traffic, otherwise known as inbound marketing. Lead Generation Online marketing is about creating conversions. Phone calls, form fills, emails, and more are all opportunities for you to turn a lead into a sale. If someone finds you through a certain blog post and is ready to buy, adding a way to reach you at the bottom of the blog can be a powerful way to find new clients. To find out more about how a content strategy consisting of regular blog posts can help your company, click the “Get Started” button off to the right or at the top of the page. We’ll get back to you within 24 hours, analyze your current site, and provide recommendations. We look forward to helping your site help you.