Posted on September 7, 2022 by Drew Tumlinson If you work in social media, you know that things are always changing. What was popular last week might be old news by now. To stay ahead of the curve, you need to be on the lookout for new trends and technologies that can help you do your job better. That’s why you should be paying attention to AI. Artificial intelligence is already starting to change the social media landscape, and it’s only going to become more important in the years to come. Here’s a look at how AI is changing social media management. 1. AI is helping brands create better content. If you work in social media, you know that creating high-quality content is essential. But coming up with ideas for new posts can be a challenge, especially if you’re feeling stuck in a rut. That’s where AI comes in. There are now tools that use artificial intelligence to help brands generate new content ideas. For example, there are tools that use natural language processing to analyze a brand’s existing content and come up with new topics that would be relevant and engaging for their audience. 2. AI is making it easier to target specific audiences. In order to be successful on social media, you need to make sure that your content is reaching the right people. But with so much information out there, it can be difficult to target your ideal audience. Luckily, AI can help with that too. Tools can use artificial intelligence algorithms to analyze vast amounts of data and identify patterns that can help you zero in on your target demographic. 3. AI is helping brands track their performance. It’s not enough just to create great content—you also need to make sure that it’s performing well once it’s been published. Measuring things like engagement and reach used to be a time-consuming process, but AI has made it easier than ever before. Tools use machine learning algorithms to track a brand’s performance across all of their social channels and provide detailed reports showing which posts are doing well and where there’s room for improvement. The Future of Social Media Management. AI is already having a major impact on social media management—and this is only the beginning. In the years to come, we’ll only see more and more tools and platforms incorporating artificial intelligence into their offerings. So if you want to stay ahead of the curve, start familiarizing yourself with AI now. It could very well be the key to success in your career as a social media manager! I Do Have a Confession… This post was written (mostly) by Jasper.ai, “Artificial intelligence trained to write original, creative content.” I gave the system the following information: Blog Topic: how ai is changing social media Tone of voice: professional Intended audience: social media managers In a matter of just a few minutes, I had 3 variations of about 500 word posts. Each version was a little different but communicated the same information. I chose the third option, as it sounded the most like my own writing voice. I took another 5-10 minutes to proofread and make (truly minor) edits to the post, and viola. In about 30 minutes I have a polished, researched, and accurate post about a leading industry topic. I must admit, AI is pretty amazing. I’m excited for the future of Social Media Management coupled with the advancements of AI! How are you using this technology to be more efficient with your precious time?