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3 Takeaways From My Presentation on Local Search
Businesses are constantly looking for the key SEO elements and quick wins they can implement on their website, so they can rank now. First, we as digital marketers need to educate business owners and new age marketers when it comes to search engine optimization (SEO) and local search. Yes, Google has vastly improved their ability…
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Choose Your Own Adventure: Exploring the Elusive Call-To-Action (Part 1)
You know them immediately by their placement, message, color, their vibe: Calls-to-Action (CTAs). When properly utilized they can symbolize choices, cues, or desired goals. When improperly placed however, CTAs may have negative connotations. Users might feel manipulated, pressured to spend money, or become trapped in yet another email drip campaign. CTAs are complex creatures. They are comprised…
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Webfor Founder Interviewed on KGW
Being active in the community is important to Webfor’s founder, Kevin Getch. He recently spoke on the Portland Today Show about his involvement with two non-profit organizations, SEMpdx and Reading Results. Kevin is President of SEMpdx, one of the first non-profits in the U.S. established to support the digital marketing community. Each year SEMpdx chooses…
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Inspire New Patients to Take Action Through Conversion Rate Optimization
Changing your life begins with a deeply personal internal battle. You’re fighting against bad habits, the people in your life and demons that bring you down. There’s no greater pressure or fear in the world than your health and the health of your family. This is a story about people, people like me.
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Halloween 2016 Costume Contest!
? ? ? It’s that time of year again! We have some great costumes in the office, vote for which one you like the most!
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Customer Centric Digital Marketing Strategy
I’m excited to be talking on one of my favorite topics at Seattle Interactive Conference, Developing a Customer Centric Digital Marketing Strategy. I’ve included my slide deck below as well as some of the tools & resources I shared in my presentation. You can also add your name to the list to be the first…
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