Posted on April 17, 2009 by Kevin Getch How it Works Pay Per Call Marketing is a no brainer for any business that wants to receive phone calls from interested clients. With Pay Per Call marketing you can receive phone calls directly to your business from millions of customers who are actively searching popular web sites, search engines, online directories, and directory assistance providers in your local area (MSN, Yahoo, AOL, Mapquest, etc) and only pay after you have received a phone call! A big difference between pay-per-click and pay per call is that your ad can be clicked on 1,000’s of times but in this case the billable event is when they actually call you! How it doesn’t With Pay Per Call Marketing you are not driving traffic to a web site. Your potential clients are delivered a web page with your logo and information about what you do with a unique call tracking number so that you can track your calls (means if you don’t have a web site no problem). Pay per call is obiously not for everybody. For instance, an e-commerce web site would gain no benefit from pay per call if they don’t take phone orders. While pay per call marketing is not for everybody, it can benefit most businesses that are interested in receiving phone calls.