Making a fresh start
Combining fashion & function to reach new heights
The Alpaca Group had a website that was not mobile friendly and suffering from malware issues. They needed a new site to promote their farm, animals and products, but they were unsure of the right direction to take.
What they did know is that it should put their adorable alpacas front and center and give their wool products a high fashion feel.
- Promote the farm and herdsires for showing and breeding.
- Sell products online through the website and manage ecommerce on their own.
- Bolster social media presence.
Webfor lead designer Wes Button had previously created a logo for The Alpaca Group that started us in the right direction. A responsive site design that focused on the alpaca and the high-end products made from their wool was conceptualized based on this branding element.
We incorporated beautiful full-width images to make visitors feel like they’re right there on the farm. Next we designed the online store, installed WooCommerce for WordPress, and configured the products and buying process.
Every page of the website was optimized for search, including new site copy and blog content. A comprehensive blogging timeline was created to emphasize and promote each aspect of the business.
Lastly, we devised a targeted social media strategy to share these adorable creatures with the world and attract potential customers to the site and to the farm.
We take field trips to the farm each month to snap more photos for social and it’s always an absolute pleasure.
Visit TheAlpacaGroupNW.com and see for yourself the colorful, friendly, and streamlined finished product. Products were sold on the website within days of the launch, and analytics are all trending upward.
We’re all very excited to continue this project and see where our client is headed.
and we can do all this for you, too
Find out how powerful your web presence can be. Get a free site evaluation and consultation today.
or call (360) 747-7794